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Updated: 7 hours 7 min ago

Northrop Grumman, General Dynamics and VisibleThread present APMP Chesapeake Webinar on Automation

Tue, 05/16/2017 - 16:12
Northrop Grumman, General Dynamics and VisibleThread present APMP Chesapeake Webinar on Automation

 

Thursday May 25th 2017 at 1:00pm EDT APMP Chesapeake Chapter will conduct a webinar demonstration of Automation Support for the Proposal Development Process. The panel will include Tracy Vitmer (Northrop Grumman), Eric Johnson (GDIT – General Dynamics Information Technology) and Fergal McGovern (VisibleThread).

With limited resources, severe time constraints and a largely manual process, proposal teams have many challenges. However, the future of proposal development is starting to take shape. Advanced software technology now automates much of the compliance, comparison and review activities within the proposal development process.

During the webinar the panel will discuss:

  • Shredding RFPs and contracts in minutes and compare documents in seconds
  • Generating a compliance and responsibility matrix
  • Speeding up proofing and editing tasks for readability improvement
  • Using language dictionaries to assist with aligning your win themes
  • Identifying Federal Acquisition Requirements and flow-down clauses

To attend this webinar, you must first register by clicking on the registration link below. Once you’ve registered, you will receive an email confirming your registration and the information that you need to join the event.

CLICK HERE TO REGISTER

Even if you can’t join the Webinar on May 25, register and you’ll receive a link to the on-demand webinar!

What is Chesapeake Chapter?

Located in and serving the central Maryland area, Chesapeake Chapter members are proposal and business development professionals engaged in a wide range of activities including:

  • Business development and acquisition
  • Competitive intelligence
  • Capture management
  • Strategic planning
  • Proposal management
  • Proposal consulting
  • Proposal production
  • Program management

INFO: www.apmpcc.com.

 


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The post Northrop Grumman, General Dynamics and VisibleThread present APMP Chesapeake Webinar on Automation appeared first on VisibleThread.

Categories: Vendor

ClearMark Award 2017 Winners

Wed, 05/10/2017 - 15:38
ClearMark Award 2017 Winners

ClearMarkLogo_bw_300dpi-2Tuesday, May 9th, VisibleThread attended the 8th ClearMark Awards in Washington D.C. We were delighted to sponsor this important ceremony and to spend time with many other plain language enthusiasts!

The ClearMark Awards recognize the best examples of plain language communication. Here are the 2017 winners:

 

Grand ClearMark Winners

 

Grand ClearMark Award Winner – English

Consumer Financial Protection Bureau – Planning for Retirement

 

Grand ClearMark Award Winner – Spanish

Center for Health Literacy, University of Arkansas for Medical Sciences – How to Talk to Your Doctor HANDbook

 

 

Category Winners and Finalists

 

Category: Original Documents Original Documents – Long

Winner: InJoy Health Education – Understanding Your Newborn Guide

Finalists

  • MAXIMUS Center for Health Literacy – Quick Guide to Health Insurance
  • catchfire – 2016 Health & Wellness Calendar
  • CommunicateHealth, Inc. – Understanding PTSD and PTSD Treatment Booklet
  • ThoughtForm, Inc – Philips Respironics CPAP Remote Setup Welcome Kits
  • The Haykel Group, LLC – Quick-Start Guide to Good Health
Original Documents – Short

Winner: March of Dimes – How long should I wait before getting pregnant again?

Finalists

  • catchfire – What’s Next Insert
  • IQ Solutions – Happiest Time poster
  • Health Literacy Media – Truman Medical Center Crisis Plan
  • The National Center for Environmental Health and Agency for Toxic Substances and Disease Registry – Radiation Thermometer
  • Partners & Simons – Blue Cross and Blue Shield Appropriate Site of Service Quick Reference Guide
  • Center for Motor Vehicle Safety, National Institute for Occupational Safety and Health, Centers for Disease Control and Prevention – Keep Workers Safe on the Road
  • U.S. Centers for Disease Control and Prevention – Advanced Molecular Detection (AMD) Scientific Superheroes
Category: Before/After Documents Before/After Documents – Long

Winner: Consumer Financial Protection Bureau – Behind on Bills? Start With One Step

Finalists

  • Partners & Simons – Blue Cross and Blue Shield Service Benefit Plan Summary Book
  • Health Literacy Media – Baylor Rehabilitation Stroke Education: Your prescription for education and empowerment
  • Fannie Mae and Freddie Mac – Interactive Uniform Residential Loan Application (URLA)
  • Anthem, Inc. – 2016 Letter Transformation Project
Before/After – Short

Winner: Minnesota Department of Natural Resources – State Park Back-of-map Redesign

Finalists

  • Blue Cross and Blue Shield of Louisiana – Information Technology Service Notifications
  • Minnesota Department of Natural Resources – State Park Rules Sign
  • Anthem, Inc. – Anthem Indiana Medicaid Member Website
  • Anthem, Inc. – Find a Doctor
Category: Websites Websites – Long

Winner: CLEO (Community Legal Education Ontario/Education Juridique Communautaire Ontario) – Steps in a Family Law Case

Finalists

  • Immigration Advocates Network – Immi.org
  • AARP – AARP Academy Work & Jobs Website

 

Websites – Short

Winner: Consumer Financial Protection Bureau – Planning for Retirement

Finalists

  • CommunicateHealth – Radon Toolkit for Public Health Professionals
  • U.S. Citizenship and Immigration Services – Naturalization Eligibility Tool
  • The National Center for Environmental Health and Agency for Toxic Substances and Disease Registry – SoilSHOP (Soil Screening, Health, Outreach and Partners)
Category: Multimedia Multimedia – Long

Winner: Emmi  – Health Insurance: What You Need to Know Emmi Program

Finalists

  • Anthem, Inc. – Anthem Medicare Advantage 2017 e-Welcome Kit
  • InJoy Health Education – Breastfeeding: The First Few Weeks
  • Anthem, Inc. – Healthie Selfie Challenge

 

Multimedia – Short

Winner: AARP – AARP Livable Communities Weekly e-Newsletter

Finalists

  • Cigna – Cigna: Your ACA Roadmap
  • Anthem, Inc. – Inside My Plan Medicare e-Newsletter
Category: Spanish

Winner: University of Arkansas for Medical Sciences Center for Health Literacy – How to Talk to Your Doctor HANDbook (Spanish)

Finalists

  • Emmi – La nutrición para toda la familia
  • March of Dimes – ¿Cuanto tiempo debo esperar antes de quedar embarazada otra vez?

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Categories: Vendor

Federal Agency Websites Still Failing to Provide Citizens with Clear Information

Wed, 05/10/2017 - 11:50
Federal Agency Websites Still Failing to Provide Citizens with Clear Information VisibleThread 2017 US Government Index finds improving web clarity scores in federal agency website content, but still failing to meet recommended readability levels.

 

Baltimore, MD, May 10, 2017 – VisibleThread, today announced findings from its website clarity review of 30 US Federal Agencies. Following the introduction of the Plain Writing Act 2010, VisibleThread first published this review in 2011 and then again in 2016. The 2017 analysis is a follow-up and comparison of federal agency websites indexed in 2016.

The agencies with the overall best scores were: The National Archives, Centers for Disease Control and The Community Oriented Policing Service. To see the full list of agencies across each clarity category, view the report at: http://info.visiblethread.com/2017-US-Government-Index.

The analysis measured up to 100 pages on each website, across these 4 dimensions:

  • Readability: How readable is the content?
  • Passive Language vs Active Language. What proportion of sentences are passive?
  • Long Sentences: What proportion of all sentences are too long?
  • Word Complexity Density: Proportion of complex words relative to total word count.

Why is this report relevant?

Seven years ago, the passage of the Plain Writing Act 2010 mandated clear communications in materials for U.S. citizens. Under the Act, federal agencies are required to use writing that is concise, clear and appropriate for the audience. At a minimum, readers with a high school level of education should be able to understand the content that is written on government websites.

“Clear communication saves agencies time and money, which is a win for both government and taxpayer,” said Fergal McGovern, CEO, VisibleThread. “In a time when policy favors fiscal conservatism, a focus on plain language helps agencies manage change and achieve greater compliance, when they typically have fewer resources.”

Complex language can negatively impact communication with the public.  The result is often unforeseen and unnecessary costs. VisibleThread’s report demonstrates examples of language that may have this unintended effect, similar to the following:

“In accordance with 49 U.S.C. 24405(a)(7), a person or entity is ineligible to receive any contract or subcontract made with XYZ grant funds if a court or department, agency, or instrumentality of the Government decides the person intentionally – (A) affixed a “Made in America” label, or a label with an inscription having the same meaning, to goods sold in or shipped to the United States that are used in a project to which this subsection applies but not produced in the United States; or (B) represented that goods described in subparagraph (A) of this paragraph were produced in the United States.”

 

Download the full report here:

2017 US GOVERNMENT WEBSITE CLARITY INDEX

About VisibleThread

VisibleThread’s solutions help organizations test & audit their written content for risk and content quality, with dramatically less cost. Customers include; Boeing, Intel, Accenture and Fannie Mae. Our software instantly finds brand compliance, poor readability and language risk issues within documents and entire websites. Customers produce better quality, more engaging content. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents and web pages in minutes. Marketing, Sales and Risk/Contracts Teams in leading global organizations use VisibleThread.

Visit www.visiblethread.com for more information.

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The post Federal Agency Websites Still Failing to Provide Citizens with Clear Information appeared first on VisibleThread.

Categories: Vendor

Top US Advertisers Spending $142 Billion on Bad Language

Thu, 04/13/2017 - 12:50
Top US Advertisers Spending $142 Billion on Bad Language 89% of Top US Advertisers as listed by ‘Advertising Age’ fail to use clear, plain language on their websites.

 

Advertisers 2017

Baltimore, MD, April 13, 2017 – VisibleThread, today announced findings from its website clarity review of the top spending US advertisers, as listed by ‘Advertising Age’. As part of the company’s ongoing research into use of clear language, VisibleThread measured the largest spending US national advertisers.

The advertisers with the overall best scores were: Dish Network, Clorox, Mattel, Expedia and Home Depot. To view the full list of advertisers, including leaders and losers in each category, view the full report at: www.visiblethread.com/top-us-advertisers

The analysis measured up to 300 pages on each website, across these dimensions:

  • Readability: How readable is the content?
  • Passive Language: Active Language communicates clearly. What proportion of sentences are passive?
  • Long Sentences: What proportion of all sentences are too long?
  • Word Complexity Density: Density rating is the proportion of complex words relative to total word count

 

Why is this report relevant?

Advertising is the communication vehicle that connects consumers to products and services. One of the most common and enduring forms is through the written word. Well-written, memorable copy separates one company from the rest of the pack in the competitive world of business. Plain, easy to understand written communication is one of the easiest ways to maintain and grow a customer base and brand loyalty.

Each year, Advertising Age publishes a list of the Top 200 National Advertisers, based on levels of advertising spend. In the 2016 report, an estimated $142.5 billion was spent by this group on advertising.

A large percentage of advertising spend is designed to drive traffic to company websites that are poorly written. Increasingly, the point-of-sale is through a company’s website. Failure to use clear language that is readable will reduce potential lead capture, conversion and sales.

“Unlike the federal government, where there is a legal benchmark standard for plain language usage, how a company chooses to communicate is independent and subjective. Marketing teams should recognize that using clear, plain language translates into a return on investment”, said Fergal McGovern, CEO, VisibleThread.

 

Download the full report here:

2017 US TOP ADVERTISERS WEBSITE CLARITY INDEX

About VisibleThread

VisibleThread’s solutions help organizations test & audit their written content for risk and content quality, with dramatically less cost. Customers include; Boeing, Intel, Accenture and Fannie Mae. Our software instantly finds brand compliance, poor readability and language risk issues within documents and entire websites. Customers produce better quality, more engaging content. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents and web pages in minutes. Marketing, Sales and Risk/Contracts Teams in leading global organizations use VisibleThread.

Visit www.visiblethread.com for more information.

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Categories: Vendor

Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity

Wed, 03/15/2017 - 12:38
Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity Only 2 of the 90 top Health Insurance Companies achieved the minimum target readability score

 

Healthcare Index 2017Baltimore, MD, March 15, 2017 – VisibleThread, today announced findings from its website clarity review of the top health insurance companies – The VisibleThread Website Index, Top US Health Insurance Companies. As part of the company’s ongoing research into use of clear language, VisibleThread measured the largest US Health Insurance websites for clarity.

The companies with the overall best scores were: HealthPartners, Fallon Community Health Plan, Blue Cross Blue Shield of MI and Anthem. To view the ranked list of health insurance companies, including leaders and losers in each category, view the full report at:

http://info.visiblethread.com/us-top-health-insurance-companies-website-clarity-index

The analysis measured up to 100 pages on each website, across these dimensions:

  • Readability: How readable is the content?
  • Passive Language: Active Language communicates clearly. What proportion of sentences are passive?
  • Long Sentences: What proportion of all sentences are too long?
  • Word Complexity Density: Density rating is the proportion of complex words relative to total word count

 

Why is this report relevant?

There is a growing movement for all website content to be clear and concise. The purpose of this paper is to explore how well health insurance companies communicate through the copy on their websites.

In a Health Literacy report, the Institute of Medicine found discrepancies between what people read and what they understand. They state: “Even highly skilled individuals may find the [healthcare] systems too complicated to understand, especially when these individuals are more vulnerable due to poor health”. They provide four main reasons why health information is difficult to understand:

  • Complexity of information presentation;
  • Use of unfamiliar scientific and medical jargon;
  • Demands of navigating the healthcare system, including locating providers and services and filling out forms
  • Difficulty that people of all literacy levels have in understanding information when confronted with their own or a loved one’s stressful or unfamiliar situation.

“Even with highly technical content, simple content tweaks can make a difference. Clarity will not only improve communications between parties in the healthcare cycle, but it may increase a company’s bottom line. This report shows a positive correlation between health insurance companies with higher net revenue and increased levels of website clarity”, said Fergal McGovern, CEO, VisibleThread.

Download the full report here:

2017 US TOP HEALTH INSURANCE COMPANIES WEBSITE CLARITY INDEX

About VisibleThread

VisibleThread’s solutions help organizations test & audit their written content for risk and content quality, with dramatically less cost. Customers include; Boeing, Intel, Accenture and Fannie Mae. Our software instantly finds brand compliance, poor readability and language risk issues within documents and entire websites. Customers see >45% increase in efficiency over manual review, and produce better quality, more engaging content. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents and web pages in minutes. We are used by Marketing, Sales and Risk/Contracts Teams in leading global organizations. Visit www.visiblethread.com for more information.

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The post Top US Health Insurance Websites Need Resuscitation due to Poor Web Page Clarity appeared first on VisibleThread.

Categories: Vendor

US Top Government Contractor Websites Struggle with Complex Language

Mon, 03/13/2017 - 12:45
US Top Government Contractor Websites Struggle with Complex Language Only 1 out of the 95 top Government Contractors achieved the minimum target readability score

 

Top Government Contractors 2017Baltimore, Monday 13th March 2017. VisibleThread the industry leading content analysis software provider that scans documents and entire websites for readability concerns, quality and liability, today announced the findings from its inaugural review of the top government contractor websites – The VisibleThread Website Index, Top Government Contractors – 2016. In February 2017, as a part of the company’s ongoing research program into the use of clear language in Internet communications, VisibleThread measured the largest U.S. Federal Government Contractor websites for clarity.

The government contractors with the overall best scores were: CDW-G, Dell, AT&T, Microsoft and Engility. To view the entire ranked list of government contractors, including leaders and losers in each category, view the full report at: http://info.visiblethread.com/2017-top-US-government-contractors-website-clarity-index

The analysis measured up to 100 pages on each website, across these four dimensions:

  • Readability – How readable is the content?
  • Passive Language – Active Language communicates clearly. What proportion of sentences are passive?
  • Long Sentences – What proportion of all sentences are too long?
  • Word Complexity Density – Density rating is the proportion of complex words relative to total word count

 

Why is this report relevant?

There is a growing movement for all website content to be clear, concise and relevant. For example, the Plain Language Act of 2010 requires all U.S. Federal agencies to communicate clearly. Further the U.S. Federal Government expects contractors to answer RFPs using clear and concise language. Similarly, if website copy is obtuse or complex, it reflects poorly on the brand. It creates a subliminal impression that the contractor will be hard to deal with when working with government agencies. In addition, it improves engagement and compliance. When more people understand what a contractor offers, they are more likely to engage.

“Government contractors are forcing readers to needlessly expend high levels of mental energy to understand their message. Many government contractors are needlessly placing a high cognitive burden on the reader. Marketers need to promote a clear message. So, complex messaging, even for a technological oriented audience leads to churn and poor online engagement,” said Fergal McGovern, CEO, VisibleThread. “A Website reflects your brand values. Even with highly technical content, simple tweaks can make a difference. Brands and marketing teams want to reflect an approachable ethos. Government contractors must use technical language when describing products, processes and services. Our report shows that most are missing the mark.”

 

Download the full report here:

2017 US TOP GOVERNMENT CONTRACTORS WEBSITE CLARITY INDEX

About VisibleThread

VisibleThread’s solutions help organizations test & audit their written content for risk and content quality, with dramatically less cost. Customers include; Boeing, Intel, Accenture and Fannie Mae. Our software instantly finds brand compliance, poor readability and language risk issues within documents and entire websites. Customers see >45% increase in efficiency over manual review, and produce better quality, more engaging content. Unlike consumer-grade analysis tools, VisibleThread processes hundreds of documents and web pages in minutes. We are used by Marketing, Sales and Risk/Contracts Teams in leading global organizations. Visit www.visiblethread.com for more information.

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The post US Top Government Contractor Websites Struggle with Complex Language appeared first on VisibleThread.

Categories: Vendor

VisibleThread’s Fergal McGovern and ASCO’s Lindsay Dudbridge at HITMC 2017 in Las Vegas on quantifying ‘good’ vs ‘bad’ communication

Thu, 03/09/2017 - 11:19
VisibleThread’s Fergal McGovern and ASCO’s Lindsay Dudbridge at HITMC 2017 in Las Vegas on quantifying ‘good’ vs ‘bad’ communication

 

Healthcare IT Marketing and PR ConferenceThursday April 6th 2017 at 2:05pm VisibleThread CEO, Fergal McGovern and ASCO Manager – Clinical Content, Lindsay Dudbridge will speak at the Healthcare IT Marketing and PR Conference (HITMC) in Las Vegas, Nevada.

Having run its first ever event in 2014, the HITMC has this year scheduled 50 sessions from leading healthcare IT marketing PR professionals. Attendees will have the opportunity to learn the latest in content marketing, marketing automation, event marketing, healthcare public relations, branding and media relations.

In this session, Fergal and Lindsay will discuss:

  • How automating language audit can help improve quality of information
  • How you can modify your publication process to include automated language checking
  • The practicalities and pitfalls of managing lots of content

Most medium to large service organisations need to communicate clearly and with low risk, but practically 100% of marketing teams are using purely manual methods for language vetting.

Patients, family members and care givers need accurate health information that is accessible and understandable. The American Society of Clinical Oncology has adopted an automated approach to help with the challenges of providing the right cancer-related information to a large (>24m visits in 2015) online audience on Cancer.net.

The case study that Fergal and Lindsay will present, shows in very practical ways how a content heavy organisation like ASCO has adopted technology to drive clearer, more consistent communication. Ultimately this benefits their readers, patients and care givers alike. They have built this into their publication lifecycle.

INFO: http://www.healthitmarketingconference.com/


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Categories: Vendor