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Oracle and the Community Celebrate 20 Years of Java

Oracle Database News - Wed, 05/20/2015 - 13:02
Oracle and the Community Celebrate 20 Years of Java Look Ahead to How Java Will Continue to Transform the Way We Work and Live

Redwood Shores, Calif. – May 20, 2015: Oracle, users and the development community worldwide are celebrating 20 years of Java. Today, Java serves as the critical backbone of software that touches both our work and personal lives. From innovations in enterprise big data, cloud, social, mobile and the Internet of Things, to connected cars, smartphones and video games, Java continues to help developers push the boundaries in technology innovation.

“Java has grown and evolved to become one of the most important and dependable technologies in our industry today. Those who have chosen Java have been rewarded many times over with increases in performance, scalability, reliability, compatibility, and functionality,” said Georges Saab, vice president of development, Java Platform Group at Oracle. “The Java ecosystem offers outstanding libraries, frameworks, and resources to help programmers from novice to expert alike. The development of Java itself occurs in the transparent OpenJDK community. With the considerable investment from Oracle and others in the community, we look forward to the next 20 years of Java’s evolution and growth.”

“Fujitsu recognized the utility of Java in IT systems as soon as it first became available, and even now we are working to promote its applications. Java is used across industries in Japan owing to it being so highly compatible and offering such excellent productivity,” said Yasushi Fujii, vice president, Application Management Middleware Division, Fujitsu Limited. “In future ICT, mobile and cloud technologies will deepen the relationships between people and between individuals and companies, helping to create a society that is ever more Human Centric in nature. We expect that Java’s continuing evolution will lead to further ICT development and a changing society, and look forward to working with the Java community to develop Java technologies.”

"IBM is celebrating Java's 20th anniversary as one of the most important industry led programming platforms spanning mobile, client and enterprise software platforms. IBM began its commitment to Java at its inception over two decades ago, and has seen the Java ecosystem and developer community bring unsurpassed value to the investments our clients have made in their Java based solutions,” said Harish Grama, vice president, Middleware Products, IBM Systems. “IBM looks forward to the next 20 years of growth and innovation in the Java ecosystem including Mobile, Cloud, Analytics and Internet of Things."  

Evolution of the World’s #1 Programming Language

Introduced in 1995, Java is the programming language of choice for 9 million developers and today powers 7 billion devices. Improving road and air safety, collecting information from the world’s oceans for science applications, increasing grain crop quality and quantifying to help feed the hungry, simulating the human brain and musculoskeletal system, and gaming are some of the intriguing projects worldwide that use the Java technology.

Enterprise developers can choose from an ecosystem of 30 Java EE 6 and Java EE 7 compatible implementations from 12 vendors. Additionally, more than 125 million Java-based media devices have been deployed and over 10 billion Java Cards have been shipped since Java’s introduction.

For a full timeline of key developments and milestone’s in Java’s 20-Year history, please visit here.

“Programming languages don’t always live a long life, and those that do, don’t always enjoy a healthy one,” said Al Hilwa, IDC program director for Application Development Research. “But Java has stood the test of time and the test of the vast range of applications using it, from large enterprise systems to small device games.”

Under the stewardship of Oracle, two major platform releases including Java 7 and Java 8 have been delivered, with Java 9 slated for 2016. The Java Community Process (JCP) is more open and transparent than ever before, and serves as an integral element of community participation in the ongoing evolution of the technology. The OpenJDK Community, the place to collaborate on an open-source implementation of the Java Platform, Standard Edition, is continuously attracting new contributors to its already broad base of participation.

In March 2014, Oracle announced availability of Java SE 8 after receiving final approval in the Java Community process. This release, which included the largest upgrade to the Java programming model since the platform was introduced in 1995, was developed collaboratively in the OpenJDK Community. Soon after, in April 2014, the Java Platform, Micro Edition 8 (Java ME 8) and the related releases of Oracle's Java Embedded products were also made available after final approval in the Java Community Process. With a consistent Java 8 platform across embedded devices, desktops, data centers and the cloud, customers can deploy applications faster; process and analyze in-flight data; and act on events as quickly as they occur.

Ushering in the Next Era of Java

Oracle and the Java community are now focused on delivering new innovations in Java 9. The key planned feature of this release is Project Jigsaw, which aims to modularize the platform in order to make it scalable to a wider range of devices, make it easier for developers to construct and maintain libraries and large applications, and improve security, maintainability, and performance. Other features slated for Java 9 include the Java Shell, an interactive tool for evaluating snippets of Java code; a new HTTP client API to support HTTP/2 and Web Sockets; a port to the ARM AArch64 architecture on Linux; and a variety of updates to existing APIs along with some significant performance improvements.

“Java directly or indirectly touches just about every human on this planet. It is the glue that allows mobile health and banking in remote areas of the world, entertains millions with games such as Minecraft, and drives the economic engine of our global markets,” said Martijn Verburg, co-leader of Java User Group, London. “It is extremely important that this platform be managed by a leader who understands Java's importance to the world, and Oracle does an excellent job in collaborating with a hugely diverse community of users, developers, open source projects and larger enterprises. I look forward to seeing what the next generation of engineers will come up with next. Using Java, the possibilities seem endless.”

To commemorate 20 years of Java, Oracle Certification is offering 20 percent discount on all Java certification exams. The offer available globally is now open through December 31, 2015. Candidates must provide promotional code Java20 at the time of registration. For details, visit here.

Visit the Duke’s Choice Award winners to see the remarkable work being done today by the Java community.

Supporting Resources Java 20 year timeline Share your message on 20 years of Java with the community Press Releases: Java 8 and Java 7 ForbesBrandVoice: 20 years of Java innovation Videos: Java Life and Java is what Java Does Learn more about JavaOne conference in Brazil, June 23-25 Whitepaper: Java and IoT: The Intelligent Platform for the Connected Vehicle Mark Reinhold, Chief Architect of the Java Platform Group at Oracle speaks to Java magazine in a feature story around 20 years of Java, May/June 2015 issue: Subscribe for your free copy today at oracle.com/javamagazine. Learn more about Java certification Java Source Blog Mark Reinhold's Blog Follow the conversation on Twitter #Java20 and I Love Java on FacebookAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Seema Kalra
Oracle
+1.650.506.2925  
seema.kalra@oracle.com

Categories: Database, Vendor

Waterpig

Software Development Tools Directory - Wed, 05/20/2015 - 09:17
Waterpig is a set of open source helpers to make the Capybara just that much nicer. Capybara is a library written in the Ruby programming language which makes it easy to simulate how a user interacts with your application.
Categories: Vendor

Browserify

Software Development Tools Directory - Wed, 05/20/2015 - 09:13
Browsers don't have the require method defined, but Node.js does. With Browserify you can write code that uses require in the same way that you would use it in Node.
Categories: Vendor

MapR Ships with Apache Drill Schema-Free SQL Engine for Big Data

Software Development Tools Directory - Tue, 05/19/2015 - 17:09
MapR Technologies has announced the general availability of Apache Drill 1.0 in the MapR Distribution. Drill uniquely delivers self-service SQL analytics without requiring pre-defined schema definitions, dramatically reducing the time required fo ...
Categories: Vendor

DataStax Enterprise 4.7 Announced

Software Development Tools Directory - Tue, 05/19/2015 - 16:39
DataStax, the company that delivers Apache Cassandra™ to the enterprise, today announced the general availability of DataStax Enterprise 4.7 (DSE 4.7), the leading database platform purpose-built for the performance and availability demands ...
Categories: Vendor

MuleSoft Gets $128 Million New Financing

Software Development Tools Directory - Tue, 05/19/2015 - 16:33
MuleSoft, the company that makes it easy to connect applications, data and devices, today announced $128 million in funding led by Salesforce Ventures, Salesforce's global corporate investment group. This round includes participation from new ...
Categories: Vendor

Oracle Enables Mobile Content Delivery Innovation with Documaker Mobile

Oracle Database News - Tue, 05/19/2015 - 16:00
Press Release Oracle Enables Mobile Content Delivery Innovation with Documaker Mobile New Product Offering Enables Businesses to Produce Mobile Device Responsive Content from Documents Originally Developed for Print

Redwood Shores, Calif.—May 19, 2015

Oracle today introduced Oracle Documaker Mobile, a new product that enables businesses to produce the same content for print and for device-responsive mobile delivery. This new offering enables businesses to use content and business rules created for paper-style output in new device responsive documents designed for delivery to mobile devices.

Oracle Documaker Mobile enables businesses to deliver highly interactive documents that are searchable, easy to navigate, and responsive to mobile devices. Businesses have traditionally delivered complex documents to their customers using print delivery or electronic images of the same print formatted output. With this new solution, businesses can build on existing business rules for content selection, provide mobile context to existing paper-style content, while reusing and reformatting print page-styled content into mobile device responsive documents to meet growing consumer demands for anytime, anywhere access for information. Oracle Documaker Mobile leverages industry standards and industry standard tools outside of Documaker to create and style documents designed for mobile delivery.

“The proliferation of mobile options has crossed all generations from teenagers to octogenarians and the new hyper connected consumer is demanding 24/7 instant access to traditionally paper-based content. Financial services companies, insurance carriers, and healthcare payers all are looking to address the ever increasing demand for delivering content on any device,” said Srini Venkatasanthanam, vice president insurance products, Oracle Insurance. “Documaker Mobile addresses this need and much more to help companies that are currently struggling with delivering highly regulated content that is viewable and actionable across any device.”

Oracle Documaker Mobile leverages the new Oracle Documaker Enterprise Edition 12.4.0—an enterprise-class foundational component for content delivery—and enables digital output of insurance content such as explanation of benefits, quotes, rate comparisons, and contracts while adhering to open international industry standards. The Documaker user interface is now available in nine languages in addition to English: Dutch, German, French, Indonesian, Japanese, Polish, Portuguese, Simplified Chinese, and Spanish. Further, users can create the new Adobe XFA fill enabled PDFs to include field validation and formatting, expanding Oracle Documaker’s customer-centric omni-channel approach to comprehensive customer communication.

“At Allianz Life we needed an advanced and flexible solution for interactive correspondence and document distribution for our customers,” said Troy Hamlin, life vice president of IT application development, Allianz Life. “We selected Oracle Documaker Enterprise Edition for Documaker Interactive and Document Factory and are extremely pleased with the product’s architecture and performance.”

Contact Info Valerie Beaudett
Oracle
+1.650.400.7833
valerie.beaudett@oracle.com Mary Tobin
O'Keefe & Company
+1.503.658.7396
mtobin@okco.com About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit http://www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

Talk to a Press Contact

Valerie Beaudett

  • +1.650.400.7833

Mary Tobin

  • +1.503.658.7396

Follow Oracle Corporate

Categories: Database, Vendor

Ranorex at Test Automation Day in Rotterdam

Ranorex.com: Latest News - Tue, 05/19/2015 - 07:59
On June 18th 2015, our very own Hubert Gasparitz will give a talk on "One Cross-Technology Test – Design for Testability" at the 5th Test Automation Day in Rotterdam, Netherlands.

Hubert‘s talk will focus on development approaches to better support cross-platform test automation, namely what to consider when creating web applications to meet the requirements for test automation and how to create such tests.

Test Automation Day is a key meeting place for testing professionals and executives from leading IT organizations. The event features an inspirational day of talks and workshops provided by international speakers focused on innovation in test automation. Take this opportunity to learn more about innovative automated testing methods, technologies, strategies and tools.

We're looking forward to welcoming you at our booth and providing you with further information on test automation.

Categories: Vendor

Ranorex at Test Automation Day in Rotterdam

Ranorex.com: Latest News - Tue, 05/19/2015 - 07:59
On June 18th 2015, our very own Hubert Gasparitz will give a talk on "One Cross-Technology Test – Design for Testability" at the 5th Test Automation Day in Rotterdam, Netherlands.

Hubert‘s talk will focus on development approaches to better support cross-platform test automation, namely what to consider when creating web applications to meet the requirements for test automation and how to create such tests.

Test Automation Day is a key meeting place for testing professionals and executives from leading IT organizations. The event features an inspirational day of talks and workshops provided by international speakers focused on innovation in test automation. Take this opportunity to learn more about innovative automated testing methods, technologies, strategies and tools.

We're looking forward to welcoming you at our booth and providing you with further information on test automation.

Categories: Vendor

Inflectra Corporation to Sponsor Agile2015 Conference in Washington, DC

Inflectra News - Tue, 05/19/2015 - 01:00
We are pleased to announce our sponsorship of Agile2015, the leading international conference focused on advancing Agile methods for software development set for August 3rd – Aug 7th in our hometown of Washington, DC(http://agile2015.agilealliance.org). As a silver sponsor, Inflectra continues its support of the growing Agile community as development, management and business stakeholders in the software development industry gather to exchange ideas, experiences and best practices.
Categories: Vendor

DevOps, Continuous Delivery, and Application Release Automation

Polarion Software - Mon, 05/18/2015 - 20:14
The promise of the convergence between ALM and PLM, long demanded by enterprise customers and touted for its tremendous potential by industry analysts, has finally arrived with the Integration of Polarion ALM and Siemens Teamcenter. A first showcase of two real-life use cases focused on Requirements Integration and Change Orchestration, including workflow demonstrations, will be […]
Categories: Vendor

Featured Extension: Polarion Work Item Integration for Tortoise SVN

Polarion Software - Mon, 05/18/2015 - 17:12
This month's featured Polarion extension has something for both project managers and developers.
Categories: Vendor

Vorlon.js

Software Development Tools Directory - Mon, 05/18/2015 - 11:47
Vorlon.js is an open source, extensible, platform-agnostic tool for remotely debugging and testing your JavaScript. Powered by node.js and socket.io.
Categories: Vendor

J2ObjC

Software Development Tools Directory - Mon, 05/18/2015 - 11:45
J2ObjC is an open-source command-line tool from Google that translates Java code to Objective-C for the iOS (iPhone/iPad) platform. This tool enables Java code to be part of an iOS application's build, as no editing of the generated files is nece ...
Categories: Vendor

APMP’s Bid & Proposal Con 2015 – Our pick of the best

VisibleThread - Mon, 05/18/2015 - 11:05

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It’s that time of the year again! APMP 2015_kmq.push(["trackClickOnOutboundLink","link_55973f76dfb61","Article link clicked",{"Title":" APMP 2015","Page":"APMP’s Bid & Proposal Con 2015 – Our pick of the best"}]); is just around the corner. Well, May 26th to 29th to be precise. We at VisibleThread are really looking forward to it. It’s a phenomenal opportunity to talk to fellow industry professionals, to discover new methods and have a fun time.

Event Highlights

There’s so much on this year it’s hard to choose what to attend. Thursday’s panel session on “Challenges in Business Ethics: What Would You Do?” looks brilliant. It’s pulling together an industry panel of proposal and capture management for an interactive discussion with the audience. The panel is:

Betsy Blakney, CPP APMP Fellow - Director of Proposal Management, CACI
Bob Lohfeld, CF APMP -CEO and General Manager, Lohfeld Consulting Group
Steve Shipley, CF APMP Fellow - President and CEO, Shipley Associates
Gillian A. Dionne, CKM, CP APMP- Director, Business Development Information Systems, General Dynamics
Kristin Dufrene, CPP APMP Fellow - Vice President, Proposal Development, Engility Corporation

Moderated by Peggy Dufour, CPP APMP

The panel will be drawing on their own personal career experience to offer lessons learned to the audience.

Federal Plain Language Guidelines Seminar

Samantha Enslen_kmq.push(["trackClickOnOutboundLink","link_55973f76dfd42","Article link clicked",{"Title":" Samantha Enslen","Page":"APMP’s Bid & Proposal Con 2015 – Our pick of the best"}]);’s deep dive into the intricacies of the Federal Plain Language Guidelines should be a big draw also. It’s great to see another party, like us, flying the clear language flag strongly.

The talk will be providing an analysis of the Federal Plain Language Guidelines and show how to apply the guidelines to a proposal.

Mirroring your Customer’s Language - Improving Compliance

Our own CEO, Fergal McGovern will be giving a talk on Thursday at 2.20pm. “Does Your Proposal Mirror Your Customer’s Language?” looks at practical strategies to measure language compliance. Lack of alignment & poor proposal clarity damages the probability of winning bids. This session will offer analysis techniques that will improve your compliance and alignment.

The Decline of the Incumbent Empire

We are also really looking forward to Lisa Pafe’s “The Decline of the Incumbent Empire: Rebid Strategies”. Lisa, CPP APMP is Principal Consultant at Lohfeld Consulting and has 24 years experience in capture and proposal management.

Her talk will highlight how recent studies suggest incumbent contractors now have the same win rate as non-incumbents. Lisa is going to look at both sides of the coin. First she will explain how incumbents can best hold on to bids. Second she will explain how non-incumbents challenge incumbents in the federal market.

Say hello - Drop by & see us at Booth #5

We will have an exhibitor’s booth all week at APMP’s Bid & Proposal Con. If you’re attending, drop by and say hello! We’ll be sporting our “Choose Your Words Wisely” T-shirts, so hard to miss :-) Hope to see you all there!

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The post APMP’s Bid & Proposal Con 2015 – Our pick of the best appeared first on VisibleThread.

Categories: Vendor

Progress Announces Telerik Platform for Mobile Application Development in the Enterprise

Progress Software News - Mon, 05/18/2015 - 09:03
Progress Announces Telerik Platform for Mobile Application Development in the Enterprise
Categories: Vendor

Progress Announces Telerik Platform for Mobile Application Development in the Enterprise

Progress Software News - Mon, 05/18/2015 - 09:03
Progress Announces Telerik Platform for Mobile Application Development in the Enterprise
Categories: Vendor

Oracle Collaborates with Mirantis to Bring Database as a Service Powered by Oracle Multitenant to OpenStack-Based Private Clouds

Oracle Database News - Fri, 05/15/2015 - 19:36
Press Release Oracle Collaborates with Mirantis to Bring Database as a Service Powered by Oracle Multitenant to OpenStack-Based Private Clouds Fast, Easy Provisioning Helps Accelerate Private Cloud Deployments, Oracle Solaris Integration Allows OpenStack to Tap Into Software in Silicon

Redwood Shores, Calif.—May 15, 2015

Ahead of the OpenStack Summit in Vancouver, British Columbia, Oracle announced a collaboration with Mirantis to enable Oracle Solaris and Mirantis OpenStack users to accelerate application and database provisioning in private cloud environments via Murano, the application project in the OpenStack ecosystem. This effort brings Oracle Database 12c and Oracle Multitenant deployed on Oracle Solaris to Murano—the first Oracle cloud-ready products to be available in the catalog.

Oracle OpenStack for Oracle Solaris combines the advanced security, enterprise class reliability, and ease of administration of the Oracle Solaris operating system with the agility of OpenStack to create the premier, comprehensive cloud platform for running enterprise applications and Oracle Database.

Oracle Multitenant, introduced with Oracle Database 12c, allows multiple Pluggable Databases to be supported within a single Multitenant Container Database. Each Pluggable Database provides a secure, isolated environment in which to run applications. The consolidated Container Databases represent a single environment for a cloud provider to support, enabling tremendous economies of scale. In just a few clicks, cloud users and developers can:

  • Securely provision Pluggable Databases on Oracle Solaris from OpenStack
  • Allow applications to securely access new and existing Pluggable  Databases from within OpenStack
  • Enable OpenStack applications to take advantage of the advanced security, performance and efficiency of Software in Silicon technology built into Oracle’s upcoming systems based on SPARC M7 processors running Oracle Database 12c on Oracle Solaris.

“We are excited to announce our work with Mirantis to make it even simpler to combine the deep integration of Oracle Solaris, Oracle Database 12c and Oracle Multitenant with OpenStack. It lets customers take advantage of the security of Oracle Solaris and the power of Software in Silicon technology, built into Oracle’s upcoming SPARC M7 processor-based systems, in their private OpenStack clouds,” said Markus Flierl, vice president, Oracle Solaris.

“Oracle databases are critical for many enterprises,” said Mirantis CEO Adrian Ionel. “The integration between Oracle Database 12c, Oracle Solaris and Mirantis OpenStack in the upcoming Mirantis OpenStack 6.1 release will allow those customers to quickly deploy Oracle Database applications with a few clicks.”

The two companies will demonstrate the technology at the OpenStack Summit in Vancouver, BC, May 18-22 in booths P9 and P7. Availability is slated in Q2 CY 2015.

Oracle Solaris Vice President Markus Flierl will present at OpenStack Summit on Tuesday, May 19, from 2:50 p.m. to 3:30 p.m., discussing “Making OpenStack Secure and Compliant for the Enterprise.”

Additional Information

Join Oracle on LinkedIn and follow @Oracle on Twitter. To learn more about Oracle Solaris, please follow @ORCL_Solaris.

Contact Info Michelle Jenkins
Oracle
+1.425.945.8306
michelle.jenkins@oracle.com Drew Smith
Blanc and Otus
+1.415.856.5127
dsmith@blancandotus.com About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit http://www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Talk to a Press Contact

Michelle Jenkins

  • +1.425.945.8306

Drew Smith

  • +1.415.856.5127

Follow Oracle Corporate

Categories: Database, Vendor

Inflectra Webinar on Agile Development with SpiraPlan / SpiraTeam

Inflectra News - Thu, 05/14/2015 - 01:00
Are you planning on moving to an agile methodology such as Scrum or Kanban? Are you already using agile methods but need a better way to scale your process? Join us for a webinar on Thursday May 21st, 2015 at 11:00am EDT (UTC-4) to learn how SpiraPlan can help you plan, estimate and manage your agile projects.
Categories: Vendor

Oracle Extends Mobile Capabilities of the Oracle Marketing Cloud

Oracle Database News - Thu, 05/14/2015 - 00:45
Oracle Extends Mobile Capabilities of the Oracle Marketing Cloud Innovations for mobile marketing enhance customer experience and drive revenue by personalizing content, improving engagement and increasing conversion rates

Redwood Shores, Calif. — May 12, 2015 — To help marketers and advertisers improve revenue, conversions and engagement from mobile marketing, Oracle has introduced new mobile capabilities to the Oracle Marketing Cloud that enable marketers and advertisers to leverage valuable mobile insights to deliver relevant content and media to their audiences.

Mobile is increasingly becoming the channel of choice for consumers. According to The Digital Consumer Report 2014, by Nielsen, 87 percent of U.S. smartphone and tablet owners are using their mobile devices to buy products and services. Marketers can now use mobile-specific insights to deliver messages in context and improve cross-channel marketing effectiveness.

“The mobile-first consumer presents a huge opportunity for marketers to leverage insights to drive meaningful and personalized conversations with prospects and customers,” said Steve Krause, group vice president, Product Management, for Oracle Marketing Cloud. “Oracle is creating a holistic view of mobile interactions that help marketers orchestrate personalized customer experiences and drive revenue across any channel, including email, SMS, display, social and web.”

To enable brands and advertisers to better target prospects and customers with relevant advertising on their mobile devices, the Oracle Marketing Cloud also includes enhancements to its mobile Data Management Platform (DMP). Powered by the Oracle ID Graph, it allows marketers to connect identities across disparate mobile devices to one person. Marketers can use the DMP to build sophisticated audience segments across owned and third-party data and push that data into hundreds of pre-integrated paid media channels across display, search and paid social. The mobile DMP can be utilized by marketers and advertisers in all industries.

To improve engagement and customer retention for consumer marketers, the Oracle Marketing Cloud released the following capabilities:

Advanced Insights: Premium link tracking enables embedding of branded short URLs in SMS messages for deep insights into how well campaigns perform by monitoring SMS click-through rates and conversions. Engaging Mobile Content: Delivers rich Multimedia Messaging Service (MMS) messages to mobile devices as part of a cross-channel orchestration strategy. MMS can drive deeper engagement by delivering mobile coupons and promotions that include color and images. Effective Notifications: A push notification sent to Android devices where the notification itself includes an image such as a coupon, encourages users to open the notification and further engage with the marketer’s app. Oracle’s recently released push campaign manager lets marketers design, configure and manage all push campaigns for even greater personalization, with all customer data tied back to a contact profile table. Seamless Mobile Integration: Brings customers back to a mobile app by embedding mobile deep links in push and email messages. When customers click on the links, offers are opened directly inside the mobile app, creating a more seamless mobile experience. Simple Mobile Campaign Management: Equipped with out-of-the-box templates to support various SMS use cases and easy-to-use frameworks for building two-way customer interactions, including acquisition, awareness, intent, purchase and engagement, and loyalty. Responsive Engagement Tools: New SMS Keyword Listeners allow organizations to listen and respond as customers’ text in keywords that trigger orchestrated responses. Chaining these inbound and outbound messages together to enable discovery about their customers and automate responses.

To meet the demands of the mobile workforce, Oracle Marketing Cloud also introduces new mobile capabilities for business-to-business (B2B) marketers:

Real-time Sales Enablement: Let sales executives use their mobile device to access customer profile and digital body language information such as web, email and social activity. This puts rich contact data literally in the hands of an on-the-go sales rep, wherever the rep is. Personalized push notifications: Improve campaign reach and effectiveness with personalized push notifications. A marketer can simply embed push notifications right into the campaign workflow when defining a cross-channel customer journey. Enhanced Responsive Design: Show how an email or landing page will scale across devices, including a mobile or tablet experience. Track Engagement: Trackable links in either SMS or Push messages orchestrated within campaigns better measure engagement with content. Extend Mobile Functionality through Oracle AppCloud: Include mobile vendors of choice for SMS and MMS messaging within the campaign canvas to send images, manage short and long codes, and send QR codes to customers. Additional Information Learn more about Oracle Marketing Cloud and Oracle Marketing Cloud Cross-Channel Marketing solutions by following us on Twitter and Facebook and reading our Modern Marketing blog. Learn more about Oracle Marketing Cloud’s Data Management Platform and the Oracle ID Graph.About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Contact Info

 

Diana Wong
Oracle
+1. 650.506.2757
diana.wong@oracle.com

Simon Jones

Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com




Categories: Database, Vendor