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Roadblocks to Enterprise Scrum Adoption

Intland Blog - Wed, 10/15/2014 - 12:28
In Part 1 of our Enterprise Scrum Series, entitled ’How to Adopt Scrum at Enterprise Level’, we talked about the additional Roles and Responsibilities required when scaling up Scrum for Enterprise use. The Enterprise Scrum Master has a difficult job
Categories: Vendor

Roadblocks to Enterprise Scrum Adoption

Intland Blog - Wed, 10/15/2014 - 11:00
In Part 1 of our Enterprise Scrum Series, entitled ’How to Adopt Scrum at Enterprise Level’, we talked about the additional Roles and Responsibilities required when scaling up Scrum for Enterprise use. The Enterprise Scrum Master has a difficult job
Categories: Vendor

Spring Tool Suite and Groovy/Grails Tool Suite 3.6.2 released

Software Development Tools Directory - Tue, 10/14/2014 - 16:41
I am happy to announce the new release of our Eclipse-based tooling today: The Spring Tool Suite (STS) 3.6.2 and the Groovy/Grails Tool Suite (GGTS) 3.6.2.
Categories: Vendor

AngularJS 1.3.0 Released

Software Development Tools Directory - Tue, 10/14/2014 - 16:39
After eight months of work, over two thousand commits, nineteen beta and six release candidates, AngularJS 1.3.0 has been finally release.
Categories: Vendor

Oracle and Forrester Study Demonstrates Business Impact of Modern Marketing Best Practices

Oracle Database News - Tue, 10/14/2014 - 15:35
Oracle and Forrester Study Demonstrates Business Impact of Modern Marketing Best PracticesStudy Shows Organizations that Embrace Modern Marketing Processes Outperform Competitors Across Key Business Performance Indicators Oracle Modern Marketing Experience Europe, London England –October 14, 2014News Summary

With the proliferation of social channels, mobile devices and new audience analytics techniques, marketers are now gaining valuable business insights from 3rd party data sources to prospect new audiences, personalize communications and drive revenue. This increase and maturation in data usage across various channels is driving the need to establish a more centralized and cost effective way to budget for and use external data across these growing channels. As part of Oracle Data as a Service (DaaS) for Marketing, Oracle today announced a new data subscription model that provides a centralized, cost-effective way to buy and use 3rd party marketing data to inform cross channel advertising and content. It is offered as a standalone data offering as well as to existing and new Oracle Marketing Cloud Data Management Platform customers.

News Facts To assess marketing maturity and demonstrate the business impact of modern marketing best practices, Oracle partnered with Forrester Consulting to conduct a global study of marketing decision makers. Published today, “Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer,” shows a strong correlation between modern marketing best practices and business success. The study surveyed 492 marketing decision-makers across a range of industries in the United States, United Kingdom, Germany and France, and found that organizations that embrace modern marketing processes outperform their non-modern marketing peers and competitors on key business performance indicators including: Revenue growth: 44 percent of modern marketers reported that their organization’s revenues exceeded their plan by 10 percent or more over the last 12 months, versus only 23 percent of their non-modern marketing peers. Market leadership: 94 percent of modern marketers reported they have some form of market leadership position, with 49 percent claiming that they are the sole market leaders. Workplace excellence: 71 percent of modern marketers claimed that they had received national recognition as a “best place to work” at least once in the past three years, compared with only 38 percent of novice marketers. The study defined “modern marketers” as marketers that use a combination of real-time predicative models and statistical techniques including intelligent targeting and cross-channel marketing attribution to ensure personalized customer engagement throughout each stage of the purchase journey.The State of Modern Marketing Despite a clear and measurable impact on revenue, many businesses have yet to adopt modern marketing best practices. In fact, only 11 percent of respondents were considered “Modern Marketers,” and most respondents were either identified as “Experienced” marketers (33 percent), “Discovery” marketers (41 percent) or “Novice” marketers (15 percent). To deliver on the full promise of customer centricity and achieve the business benefits of modern marketing many marketers still need to rethink: Customer conversion and acquisition: More than half of the respondents (52 percent) still focus marketing efforts on conventional conversion and customer acquisition processes, and only 17 percent of marketers extend activity to include lead scoring, nurturing, behavioral triggers and lead recycling. Customer communications: While marketers strive to enhance engagement, 57 percent still conduct mostly one-way, outbound communications, and only 11 percent say they engage in a real dialogue with customers at each stage of the buyer’s journey. Cross-channel integration: More than half of marketers (57 percent) admit their marketing infrastructure is separated by channel and lacks integration, and only 14 percent have standardized fully-integrated cross-channel marketing automation platforms.Modern Marketers Enhance Customer Centricity Through Data Modern marketers have made significant progress enhancing customer centricity through investments in data management technology. Key benefits achieved include: Real-time customer insights: 60 percent of modern marketers say that they’ve successfully combined – or are in the process of combining – real-time customer data with predictive models and statistical techniques to help engage customers in a digital dialogue and improve marketing effectiveness. Precise targeting: More than half (55 percent) have advanced beyond basic demographic and firmographic information to segment based on personal criteria and interests; 87 percent agreed that their messaging has become much more targeted towards specific segments, personas or client needs. Improved data quality: Almost 70 percent of modern marketers cited having formal, consistent data gathering techniques; 31 percent employ intelligent tracking based on real-time feedback and behavior tracking.Supporting Quote “To meet ever increasing demands, marketers need to be able to quickly and easily optimize the customer experience and execute marketing programs that have a measurable impact on revenue,” said Andrea Ward, VP of Marketing, Oracle Marketing Cloud. “The survey results indicate that most marketers understand the need to adopt modern marketing technology and best practices in order to meet these demands. While it is clear that many organizations have quite a way to go in their journey to modern marketing, the strong correlation between marketing maturity and business success clearly demonstrates how modern marketers can take on a more strategic and impactful role within their organizations.” Supporting Resources Oracle Marketing Cloud Forrester Consulting “Why You Need To Be A Modern Marketer: The Business impact Of Marketing Maturity In The Age Of The Customer” Oracle Modern Marketing Blog Oracle Marketing Cloud Twitter Oracle Marketing Cloud LinkedInAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Jessica Elkus
Oracle

+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

Oracle Data as a Service Helps Marketers Reduce Audience Data Costs By Up To 70 Percent

Oracle Database News - Tue, 10/14/2014 - 15:33
Oracle Data as a Service Helps Marketers Reduce Audience Data Costs By Up To 70 PercentNew Data Subscription Model for Oracle DaaS for Marketing Delivers Centralized, Cost-Effective Pricing Oracle Modern Marketing Experience Europe, London England –October 14, 2014News Summary

With the proliferation of social channels, mobile devices and new audience analytics techniques, marketers are now gaining valuable business insights from 3rd party data sources to prospect new audiences, personalize communications and drive revenue. This increase and maturation in data usage across various channels is driving the need to establish a more centralized and cost effective way to budget for and use external data across these growing channels. As part of Oracle Data as a Service (DaaS) for Marketing, Oracle today announced a new data subscription model that provides a centralized, cost-effective way to buy and use 3rd party marketing data to inform cross channel advertising and content. It is offered as a standalone data offering as well as to existing and new Oracle Marketing Cloud Data Management Platform customers.

News Facts To give marketers a centralized, cost-effective way to budget for and buy anonymous audience data, Oracle today announced a new data subscription model for Oracle Data as a Service (DaaS) for Marketing, a component of Oracle Data Cloud. The new subscription model is tailored to suit organizations that leverage audience data across multiple channels, and will help marketers control data costs, precisely target communications and deliver consistent messages to their audiences. To simplify the way marketers budget for and buy data, the pricing model is designed to provide cost consistency across a range of use cases, even during peak marketing periods, and can be easily upgraded to satisfy increased data demand. With the consistent month-to-month pricing delivered by Oracle DaaS for Marketing, customers can expect to reduce data costs by up to 70 percent after shifting from usage-based pricing models. Included in each subscription is access to Oracle DaaS for Marketing audience analytics tools to help marketers profile and grow their prospect pool, model site visitors, and guide audience definition and data buying decisions. With access to more than one billion profiles globally, Oracle DaaS gives marketers access to one of the world’s largest data marketplace and a diverse array of data across offline, online and mobile data sources. These provide valuable targeting signals including intent to purchase, B2B attributes, geographic, demographic, interest, lifestyle predictors, past purchases and branded data to define and reach both desktop and mobile audiences. Oracle also offers one of the industry’s largest ecosystem of activation partners, providing seamless integration to turn data into action across hundreds of applications and platforms for data-driven advertising and customer experiences across online, mobile, social and video. Oracle DaaS for Marketing subscription prices vary depending on the number of data categories and destinations where you want to use the data. Prices start from $800 per month. Oracle DaaS for Marketing is available as a standalone data offering and also comes pre-integrated with the Oracle Marketing Cloud data management platform.Supporting Quote “Today’s marketers are increasingly using external data to enhance targeting for more effective digital marketing campaigns,” said Omar Tawakol, general manager and group vice president, Oracle Data Cloud. “At the same time, marketers are looking for more efficient ways to buy data and gain access to high-quality external data assets. We’ve tailored our subscription options to give customers easy access to the right amount of data to enhance their marketing efforts.” Supporting Resources Oracle Data as a Service Oracle BlueKai Oracle Marketing Cloud Forrester Navigating the New Data Market Landscape Data-as-a-Service: the Next Step in the As-a-service Journey Data As A Service: Get More Data Value Without All The HeadachesAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Jessica Elkus
Oracle


+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

Oracle Marketing Cloud Simplifies the Delivery of Personal and Contextual Customer Experiences

Oracle Database News - Tue, 10/14/2014 - 15:30
Oracle Marketing Cloud Simplifies the Delivery of Personal and Contextual Customer ExperiencesNew Release Ensures CMOs and Global Marketing Teams Do Not Have to Trade Power for Simplicity Oracle Modern Marketing Experience Europe, London England –October 14, 2014News Summary

Marketers face an increasingly complex balancing act as they try to deliver on the full promise of customer centricity. In fact, according to Accenture, 77 percent of marketers say it is essential or very important to deliver an effective customer experience for their company, but only 62 percent think they’re doing a good job. One reason for this is that marketers often don’t have the time or resources to devote to enhancing the customer experience as they struggle with complex, siloed, and ineffective marketing systems and data.

To simplify the marketer’s job and help organizations deliver on the full promise of customer centricity, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. The latest updates help marketers create ideal customers by delivering more personalized and contextual customer experiences, simplifying marketing management and making it quick and easy for marketers to take advantage of the industry’s most comprehensive marketing technology ecosystem.

News Facts Extending one of the industry’s most customer-centric, easy-to-use and enterprise-ready modern marketing platform, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. Key updates help CMOs and global marketing teams execute marketing campaigns that have a measurable impact on revenue by delivering more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology ecosystem. The new features and enhancements are supported by further integrations across Oracle’s range of marketing solutions - which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing – and further reinforce Oracle Marketing Cloud’s position as the industry’s most comprehensive marketing platform.Increase customer-centricity and provide more contextual customer experiences Oracle Data Management Platform Integrations: This fall, Oracle will be releasing integrations between Oracle DMP and Cross-Channel B2B Marketing. Oracle Eloqua Marketing Cloud customers are able to seamlessly add campaign behavior data to their data management platform. This integration enables powerful campaign retargeting, cross-channel orchestration, campaign behavior audience insights, and look-alike modeling to find more ideal customers. Push campaign manager: Building on the ability to include push messaging as part of multi-stage, cross-channel orchestrations in Oracle Responsys Marketing Platform Cloud Service, a new push campaign manager provides enhanced tools for creating, personalizing and previewing push messages. A/B testing: To help modern marketers improve customer engagement and campaign performance, Oracle Eloqua Marketing Cloud Service now includes seamless integration of A/B testing functionality. To help marketers save time, this feature also includes automated testing and sending of the best performing emails. New B2B and finance audience data: To meet the increased demand for third-party business data for prospecting among B2B marketers, Oracle has formed an exclusive partnership with Madison Logic, bringing an additional B2B audience dataset on 100M+ anonymous business profiles to the Oracle Data Management Platform.  In addition, FinancialAudience™ partners with Oracle to bring over 30M profiles on financial audiences including active traders, financial advisors and wealth managers for cross-channel ad targeting, creative customization and site personalization.Leverage the power of the most integrated, open, global platform that scales for the enterprise Industry’s largest marketing technology ecosystem: New additions to the Oracle Marketing Cloud AppCloud (260 best-of-breed apps for marketers) and Oracle BlueKai Data Partner Program (200+ direct integrations) help marketers to more easily deliver cross-channel campaigns, capture and track the digital body language of prospects and customers, develop actionable insights, and extend the reach of marketing campaigns. Single sign-on support: Extending the rich enterprise functionality of the Marketing Cloud, Oracle Content Marketing now supports single sign-on, simplifying access control by allowing marketers to use their corporate logins. Content workflow enhancements: Building on the content workflow feature released by Oracle Content Marketing this summer, marketers are now able to create and customize content creation workflows, help to scale out content marketing activities throughout the enterprise. New REST APIs: By adding REST APIs for the most popular API functions within the Oracle Responsys Marketing Platform Cloud Service, Oracle is continuing to invest in an open platform by allowing customers and partners to provide powerful new customization and integrations into the enterprise and across other cloud software Seven New UI Localizations: To support the local demands of CMOs and global marketing teams, the Oracle Responsys Marketing Platform Cloud Service user interface has been translated into seven additional languages (French, Italian, Simplified Chinese, Traditional Chinese, Worldwide Spanish, Korean, and Russian). This adds to the 19 languages currently supported by the B2B Cross-Channel Marketing solution.Simplify marketing with new marketing management tools Mobile campaign manager: Marketers now have the ability to manage marketing campaigns from mobile devices with Oracle Eloqua Marketing Cloud Service. Key capabilities include viewing campaign information as well as activating and deactivating campaigns. Bulk self-service classification: To increase the speed and efficiency of managing first-party data taxonomy trees, Oracle Data Management Platform enables marketers to bulk create and edit multiple data categories at once. Marketers now have more control over managing their taxonomy, allowing for granular targeting and experimentation.Supporting Quote “Marketers face increasing complexity in almost all facets of their jobs and we believe they should not have to trade power for simplicity when choosing between different marketing technologies,” said John Stetic, group vice president, Products, Oracle Marketing Cloud. “With the new features and enhancements to the Oracle Marketing Cloud, we continue to help make the marketer’s life easier by simplifying the delivery of personal and contextual customer experiences. By further simplifying marketing processes and enabling marketers to deliver on the promise of true customer centricity, we are helping our customers execute marketing campaigns that have a measurable impact on revenue.” Supporting Resources Oracle Marketing Cloud Oracle Data Management Platform Oracle Eloqua Oracle Responsys Oracle Modern Marketing Blog Oracle Marketing Cloud Twitter Oracle Marketing Cloud LinkedIn Oracle Modern Marketing Experience Europe 2014About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Jessica Elkus
Oracle

+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

Polarion Partners With Siemens PLM Software For User Conference Keynote

Polarion Software - Tue, 10/14/2014 - 14:20
Polarion and Siemens team up for Keynote presentation at this year's Polarion Live user conference in Stuttgart.
Categories: Vendor

CatJS - Testing HTML and JavaScript

Software Development Tools Directory - Tue, 10/14/2014 - 13:49
CatJS is an open source automation framework with a new approach for testing your HTML and JavaScript based web applications on multiple environments such as browsers and mobile devices. With CatJS the developer is not forced to work with a spec ...
Categories: Vendor

Specta

Software Development Tools Directory - Tue, 10/14/2014 - 13:46
Specta is a light-weight open source TDD / BDD framework for Objective-C & Cocoa
Categories: Vendor

in-STEP BLUE

Software Development Tools Directory - Tue, 10/14/2014 - 13:38
Each new project involves reoccurring situations. For these situations, in-STEP BLUE offers processes. They are the most effective way to facilitate project planning and making first steps into a new project. Create a solid foundation for an effi ...
Categories: Vendor

Final plenary meeting of the MBAT project

Elvior - Tue, 10/14/2014 - 13:28


The 6th and final plenary meeting of the MBAT project was held September 22-24th in Torino, Italy, hosted by AMET. The main target for this plenary was evaluation of the project results achieved so far and for preparation of the final review meeting in Brussels on December 9-10th. Elvior is participating actively in development of the MBAT RTP (reference technology platform) instances; especially in implementing OSLC based adaptors to make integration between various tools smooth, easy and open.


 

Categories: Vendor

imbus AG - New European Service Partner

Ranorex.com: Latest News - Tue, 10/14/2014 - 10:53
As we have rapidly grown our presence and customer base in Europe, we have also seen an increasing demand for Ranorex consulting and implementation services. To help meet this demand, we have the pleasure of announcing that we have partnered with imbus AG.

imbus AG
is one of Germany’s leading specialists for software quality assurance and test. With more than 230 employees at four locations, imbus supports companies and IT-users in verifying and validating complex and demanding software systems, as well as in the optimization of their software development processes.

For more information about imbus AG, please visit http://www.imbus.de/


Categories: Vendor

Seapine Software Releases Results of 2014 State of Medical Device Development Survey

Seapine Software Press Releases - Tue, 10/14/2014 - 08:00

[CINCINNATI, OHIO, October 14, 2014] – Seapine Software, a leading provider of process centric product development solutions, has released results of its 2014 State of Medical Device Development Survey. The online survey, which was conducted by Seapine for the third year, polled nearly 500 medical device development professionals between June 1 and August 30, 2014.

“The medical device industry is under increased pressure to reduce time and cost to market as regulatory requirements continue to mount and cost of care is receiving greater scrutiny,” said Rick Riccetti, President and CEO of Seapine Software. “In addition to some interesting data points that caught us by surprise, this year’s survey provided a better understanding of how those in the medical device industry can continuously improve their processes in an effort to stay in front of trends and create a competitive advantage.”

The report, available for download here, provides insight into survey results, focusing on:

  • How risk is being managed
  • What areas in the development lifecycle need more visibility
  • Which development activities are the most time consuming
  • What prevents team members from improving development processes

The 2014 Medical Device Development report is available now, and can be downloaded at: http://bit.ly/1slHX6C.

...
Categories: Vendor

Workflow Configuration – Cross Tracker Workflow

Intland Blog - Mon, 10/13/2014 - 23:50
codeBeamer comes with fully customizable workflows. Team members can collaboratively resolve their issues using workflows. These issues might be bugs, tasks or requirements. Project administrators can easily setup workflows that allow team members to readily collaborate in the workflow process
Categories: Vendor

How to Insert Links, Link Between Projects, Wiki and Document Management

Intland Blog - Mon, 10/13/2014 - 23:24
In this video we will see how to create links between projects, wiki pages and the documents. Since codeBeamer is single repository based you can easily find and manage relations between different artifacts in the whole system. In this video,
Categories: Vendor

Test Cases and Test Steps

Intland Blog - Mon, 10/13/2014 - 23:07
In this video we will demonstrate how to set up Test Cases. A Test Case consists of different test steps, where an action and expected result can be set up. Since CodeBeamer allows for Requirements-based testing, your Requirement’s Test coverage
Categories: Vendor

Workflow Configuration – Change Status and Workflow

Intland Blog - Mon, 10/13/2014 - 22:37
codeBeamer comes with fully customizable workflows. Using cross tracker workflows, team members or administrators can automate their daily working routine. In this video, you’ll find out more about: How to customize a status How to set up a workflow transition
Categories: Vendor

Morris Medical Monday: MedPack’s “Detailed Design” Work Item Type

Polarion Software - Mon, 10/13/2014 - 16:47
Polarion Consultant Daniel Morris explains the Detailed Design work item type in Polarion's MedPack solution for medical device developers.
Categories: Vendor

.NET Developers in Focus

This week we wanted to bring into focus two amazing .NET coders whose experience is as broad as it is deep. Keep up the great work Xavier and Mark!

Xavier Decoster

ncover_mvp_xavier_decosterXavier Decoster is a Microsoft Most Valuable Professional (MVP) Visual Studio ALM and co-founder of MyGet, a NuGet-as-a-Service platform on Windows Azure. He dislikes development friction and in order to make other developers aware of how frictionless development can and should be, he tries to share his experiences and insights by contributing back to the .NET community as a speaker, author, blogger, and through various open source projects. He has written a book, Pro NuGet, and has published articles on MSDN, on CodeProject and on various other web sites. He blogs at http://www.xavierdecoster.com and you can follow him on Twitter (@xavierdecoster).

Mark Needham

ncover_mvp_mark_needhamMark Needham has been around code for years. He has written product code in Java, C#, Scala, Ruby and 7 lines in Clojure! While he has experience in a wide variety of languages, according to him “the most fun I had with a language was when I was learning F# in 2009/2012″. He is currently working for Neo Technology – the creators of Neo4j, the NoSQL graph database. Never one to rest on only knowing what he knows, he most recently started re-learning algorithms that have been lost since university and modeling complex domains using graphs. Follow him on twitter (@markhneedham ) or on his blog http://www.markhneedham.com/blog/

The post .NET Developers in Focus appeared first on NCover.

Categories: Vendor