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CollabNet Released New TeamForge Version

Software Development Tools Directory - Tue, 08/23/2016 - 16:19
CollabNet has announced the latest version of its TeamForge platform. New capabilities offer improved visibility and traceability that connect various development teams during every stage of the application lifecycle. It allows for greater flexib ...
Categories: Vendor

How To Make $801,732 By Speaking Like A 12-Year-Old

VisibleThread - Mon, 08/22/2016 - 19:50
How To Make $801,732 By Speaking Like A 12-Year-Old


In 2004, the Department of Revenue in Washington decided to make their language so simple, a 12-year-old could understand it.From their website to the letters they sent, they rewrote all content using plain English principles.No jargon, no acronyms, just content so simple any 7th grade student could understand.They did it initially as an experiment.


Could Speaking Like a 12-year-old Earn The Government More Tax Revenue?

Two years later, the experiment results were out, and they were a huge success. By simplifying the copy of just one tax letter, they were able to:

  • Claim an extra $800,000 in taxes.
  • Triple the number of businesses voluntarily paying tax from 3% to 9%.
  • Exceed their goal of $1.2 million extra revenue in their first year by 66%.

All this for the cost of 1 cent for every dollar collected.


The Power of Copywriting

From million dollar sales letters to online landing pages that have built companies, good copy makes money. If you think about the copy that’s written in famous landing pages, what’s great about them? It’s the fact that they are:

  • Written with the target audience in mind.
  • Written with the product benefits stated in plain English.
  • Obvious call to actions tell the customer what to do.

Now imagine every business writing their blog posts, customer service emails and sales emails with those principles in mind. If every touchpoint was easy to understand for the customer, what would happen?

Marketing results:

  • Landing page conversions would go up.
  • CPL would go down.
  • Marketing ROI would increase.


Sales results:

  • Volume of sales would go up.
  • Conversion rates would go up.
  • CPA would go up.
  • Revenue would increase.


Customer service results:

  • Number of self-serving customers would go up.
  • Number of calls coming in from customers would go down.
  • Gross profit margin would go up.

All because you made sure that the copy on your website was easy to read, even for a 12-year-old.


The Big Win Businesses Can’t Win

Making sure your copy is clear, simple and speaks directly to your customers is difficult. It’s also one of the few ways to improve every aspect of your business at once. But how can you do this at scale? What metrics do you use?

This is where VisibleThread’s Cloud Service comes in. VisibleThread’s Cloud Service scans entire websites and gives each page a readability score.

It can do this with 50 pages or 50,000 pages.

From there, VisibleThread’s Cloud Service creates a report showing the most poorly written pages. There’s a lot of copy to be scanned, with 3.5 billion web pages hosted by WordPress alone. Let’s run through an example.


How It Works

First, you enter your website. The Cloud Service then scans the website for four things:

  1. How many long sentences it uses.
  2. The average sentence length.
  3. The amount of passive language.
  4. Readability.

If you tweaked just these four metrics you could improve your copy (and your business) overnight.

Let’s see how this would work.

Step 1:

First, we scan the entire website for readability. The report looks like this.

Sample Website

Step 2:

We then look at every URL on the website and give it an individual score.

Website results

VisibleThread can scan as many webpages as you need so the report can go on for a while. The picture above is just a tiny snippet.

Step 3:

VisibleThread shows you exactly where the problems are in your web copy. Now you can edit the copy on these problem pages and improve their readability.


We even put this article through the VisibleThread as part of the editing process.

Best of all, once the writers make the copy edits, you can measure the impact by using VisibleThread again afterwards. This will help you prove the ROI of using the software.

Find out more about how VisibleThread’s Cloud Service could help your CMS users maximize their ROI from using your platform. Contact our sales team here.

VisibleThread Cloud Service


Words Quality CheckVisibleThread’s Cloud Service helps your users manage their content at scale. Our API integrates with your product in minutes, and our revenue share option means it’s great for your customers and your bottom line.

CLICK HERE for your free report to see exactly what kind of functionality you could give to your users.


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The post How To Make $801,732 By Speaking Like A 12-Year-Old appeared first on VisibleThread.

Categories: Vendor


Software Development Tools Directory - Mon, 08/22/2016 - 16:10
Sylma is a XML programming language and a web components library written in PHP, it allows easy web developement with XML document organised in directory tree, then compiled into PHP script to insure best performances.
Categories: Vendor


Software Development Tools Directory - Mon, 08/22/2016 - 16:09
Intern is a complete test system for JavaScript designed to help you write and run consistent, high-quality test cases for your JavaScript libraries and applications. It can be used to test any JavaScript code. It can even be used to test non-Jav ...
Categories: Vendor

How an Agile Team Should Adopt Continuous Delivery

Intland Blog - Fri, 08/19/2016 - 08:34
For developers considering adopting continuous integration or continuous delivery and are using a wide range of tools for development purposes, you have a golden opportunity to take the step that all growing developers eventually take, to leapfrog competitors to the
Categories: Vendor

Why DevOps is Essential for IoT and Innovation

Intland Blog - Wed, 08/17/2016 - 09:06
Constant innovation is central to building a great product, sounds great doesn’t it? However, often for the operations teams, constant innovation is tiring, – a roadblock to doing their job effectively. It means more changes to communicate to the customer,
Categories: Vendor

MapR Gets $50 Million in Funding

Software Development Tools Directory - Tue, 08/16/2016 - 17:31
MapR Technologies has announced an equity financing of $50 million. The additional funding accompanies yet another consecutive record quarter. The company continued to advance at a rapid pace in Q2, with more than a 100 percent increase in bookin ...
Categories: Vendor

Rocket Software Opens Access to IBM Mainframe Programming

Software Development Tools Directory - Tue, 08/16/2016 - 17:26
Rocket Software has announced the availability of 30 free open source tools and languages for IBM z Systems mainframes that allow programmers to work on mainframe computers without knowing COBOL or assembly language. These ported versions of popu ...
Categories: Vendor

Percona Delivers Open Source In-Memory Engine for Percona Server for MongoDB

Software Development Tools Directory - Tue, 08/16/2016 - 16:46
Percona announced the availability of Percona Memory Engine for MongoDB, a 100 percent open source in-memory storage engine for Percona Server for MongoDB. Based on the in-memory storage engine used in MongoDB Enterprise Edition, WiredTiger, Perc ...
Categories: Vendor

MuleSoft and Pivotal Collagorate to Deliver Application Networks

Software Development Tools Directory - Tue, 08/16/2016 - 16:42
MuleSoft has announced it is collaborating with Pivotal®, the company accelerating enterprise digital transformation, to deliver application networks on the Pivotal Cloud Foundry platform. Customers who want to create a network of application ...
Categories: Vendor

Sauce Labs Adds Pipeline Plugin to Accelerate Continuous Delivery With Jenkins

Software Development Tools Directory - Tue, 08/16/2016 - 16:38
Sauce Labs announced an update to its OnDemand plugin for Jenkins with explicit support for the Jenkins Pipeline plugin. The move enables development and testing teams to easily create, manage and run automated tests using scripts on Jenkins, res ...
Categories: Vendor

Oracle Launches Largest B2B Audience Data Marketplace

Oracle Database News - Fri, 08/12/2016 - 12:00
Press Release Oracle Launches Largest B2B Audience Data Marketplace Oracle Data Cloud’s B2B Audience Solution Includes 400+ Million Business Users and 1 Million Addressable US Companies to Support Account-Based Marketing at Scale

Redwood Shores, Calif.—Aug 12, 2016

Oracle Data Cloud today launched the largest business-to-business (B2B) audience data marketplace to help make programmatic and data-driven B2B marketing easier.

To help B2B marketers improve their targeting throughout the marketing funnel, Oracle Data Cloud’s B2B audience solution provides access to more than 400 million business profiles through thousands of B2B audience segments, thus creating a highly scalable and customizable targeting solution. In addition, more than one million addressable US companies add powerful account-based marketing (ABM) capabilities to a marketer’s targeting toolkit.

Oracle Data Cloud’s B2B audience solution is designed to meet specific B2B marketing needs:

  • Account-Based Marketing – Reach buyers and decision makers at specific companies to align B2B marketing and sales efforts
  • Company Past Purchases – Build audiences based on companies that have purchased a specific enterprise solution in the past
  • Event-Based Marketing – Digitally target professionals who have attended or are considering attending specific industry events related to a business’ products
  • OnRamp for B2B – Upload and reach their prospect and customer databases through digital marketing campaigns

“Our B2B audience solution is designed to provide the digital targeting flexibility and scale that B2B marketers need,” said Rob Holland, Group Vice President of the Oracle Data Cloud. "Our account-based marketing backbone recognizes that effective digital B2B marketing should support a company’s sales goals by focusing on the accounts it is trying to reach.”

The B2B solution integrates proprietary insights from Oracle BlueKai, Datalogix, and AddThis. Oracle Data Cloud’s B2B data is further enriched through strategic partnerships with leading B2B data providers like Bombora, Dun & Bradstreet, FullContact, Gravy Analytics, HG Data, Infogroup, PlaceIQ, and TransUnion and predictive analytics from Leadspace. B2B marketers can now take advantage of more than 700 enhanced Oracle B2B audience segments, as well as a robust B2B audience marketplace boasting over 4000 pre-built audiences from partners.

"The challenge for B2B marketers has been connecting the account-specific needs of sales with their broader digital marketing campaigns, so their campaigns reach their targets,” said Sean Beierly, Data Scientist and Marketing Manager at Cisco Systems. “Oracle Data Cloud is helping us reach the right decision makers in the right companies across the many devices they use at scale.”

Oracle Data Cloud’s B2B audience solution allows marketers to align digital spend with both campaign objectives and sales outreach, providing a regular flow of relevant and qualified leads from target accounts. That ability to combine granular B2B targeting segments with an account-based filter makes it easier for B2B brands to take full advantage of the digital channel.

"Effective B2B marketing requires both accuracy and scale, and Oracle Data Cloud's B2B audience solution provides both the reach and the targeting we need for our account-based marketing efforts," said Patrice Lagrange, Senior Director, Digital Demand Nurturing Services, Hewlett Packard Enterprise. “We are pleased to be working with Oracle Data Cloud to support our enterprise sales efforts with robust data-driven marketing campaigns.

Oracle Data Cloud gives marketers the ability to access, blend and activate audiences from Datalogix and BlueKai as well as the industry’s leading B2B data providers in one place.  Marketers can now work with a single partner to build highly customized audiences leveraging a broad spectrum of data sources and deliver them to hundreds of publishers and consumer platforms.

“Through our data cooperative of premium media companies, Bombora’s data helps B2B marketers reach influencers and decision makers at companies that are in-market for their products and services,” said Greg Herbst, VP Programmatic Data, Bombora. “We are delighted to deepen our partnership with Oracle Data Cloud to include our account-based data points, and to help fuel a powerful new industry solution.”

About Oracle Data Cloud

Oracle Data Cloud operates the BlueKai Marketplace, the world’s largest audience data marketplace. Oracle Data Cloud is the leading global Data as a Service (DaaS) solution, offering access to more than $3 trillion in consumer transaction data, two billion global consumer profiles, and 1,500+ data partners. Oracle Data Cloud integrates that data with more than 200 major media companies, including publisher exchanges, ad networks, DSPs, DMPs, and agency trading desks. For more information and free data consultation, contact The Data Hotline at

  Contact Info Erik Kingham
1.650.506.8298 About Oracle

Oracle offers a comprehensive and fully integrated stack of cloud applications and platform services. For more information about Oracle (NYSE:ORCL), visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Safe Harbor

The following is intended to outline our general product direction. It is intended for information purposes only, and may not be incorporated into any contract. It is not a commitment to deliver any material, code, or functionality, and should not be relied upon in making purchasing decisions. The development, release, and timing of any features or functionality described for Oracle's products remains at the sole discretion of Oracle Corporation. 

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  • 1.650.506.8298

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Categories: Database, Vendor

Is Mob Programming just a fad?

Intland Blog - Fri, 08/12/2016 - 09:47
Programming is typically a solitary business, requiring extreme concentration for long periods. Hence, programmers tend to enjoy their quiet, and generally prefer to work in smaller teams and so in many ways, the very idea of Mob Programming is counter
Categories: Vendor

Software Security Assurance for DevOps - Hewlett Packard Enterprise + Black Duck

Black Duck Software Press Releases - Thu, 08/11/2016 - 16:00
Software Security Assurance for DevOps - Hewlett Packard Enterprise + Black Duckhleclair Thu, 08/11/2016 - 15:00 Resource Type Webinars Resource Content Open source powers everything from enterprise and mobile applications to cloud computing, containers and the Internet of Things. Resource Image Resource Link… Resource Topic Application Security Exclude from resource page No
Categories: Vendor

Using Kanban and Scrum in Practice

Intland Blog - Wed, 08/10/2016 - 17:00
Webinar date: Wednesday 10 Aug 2016 Time: 4:00 PM (CET) / 10:00 AM (ET) / 7:00 AM (PT) Webinar duration: approx. 30 min What you can learn: Among the many software development methods that are built on Lean and Agile
Categories: Vendor

Using Kanban and Scrum in Practice

Intland Blog - Wed, 08/10/2016 - 16:25
Categories: Vendor

Quality Assurance Using Code Coverage Analysis

Intland Blog - Wed, 08/10/2016 - 12:27
The world of software development is evolving at a breakneck speed. Agile development methods, IoT-connected products, faster computers and more advanced embedded technology are fundamentally transforming the way software is developed. However, one of the greatest changes that have shaped the
Categories: Vendor

Spirent Introduces New Security and Performance Testing Solution

Software Development Tools Directory - Tue, 08/09/2016 - 17:16
Spirent Communications ushers in the next era of security and application performance testing. CyberFlood, a next-generation security and performance testing solution, is an easy-to-use, comprehensive testing platform suitable for complex testing ...
Categories: Vendor

SmartBear Brings Ready! API Testing Power to Visual Studio Developers

Software Development Tools Directory - Tue, 08/09/2016 - 16:08
SmartBear Software is bringing the power of its Ready! API testing framework to API developers using the most popular coding languages in the world. Now developers using Visual Studio to build software leveraging the open source .NET Framework ca ...
Categories: Vendor