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Vendor

Legal Seminar with Allen & Overy Luxembourg

Black Duck Software Press Releases - Fri, 10/17/2014 - 15:53

Open Source Software – Balancing innovation with legal compliance Open source software (OSS) is everywhere and, given the potential benefits it can deliver, it’s not difficult to see why. However, as OSS use is increasing, so is the challenge to manage, control and ensure compliance.    During this seminar, Stefan Just, Managing Director EMEA at Black Duck and Gary Cywie, IP/TMT Counsel at Allen & Overy cover an introduction to OSS, the legal impact and challenges of OSS licenses and the potential issues companies can encounter (such as infringement of license terms, loss of trade secrets and security vulnerabilities). The seminar is relevant for all legal, compliance, audit, IT and finance professionals within your organisation, feel free to forward this invite to them. 

Black Duck and Allen & Overy, invite you to attend our legal seminar where we will cover:


Details
There is no cost for these events!
Time: Registration & breakfast begin at 8:30am
Adress: Allen & Overy, 33 avenue J.F. Kennedy

Event Dates:  Tuesday, November 25, 2014 SF Campaign ID:  70160000000opT2 Lead Segment:  License
Categories: Vendor

Tips and Tricks to Make the Most of Your Retrospectives

Intland Blog - Fri, 10/17/2014 - 12:59
Retrospectives are short meetings held by project teams (not necessarily, but more often than not, working under the Agile framework) at the end of each project or process, whether it’s just an iteration or an entire release. The aim of
Categories: Vendor

DATIS to Provide European Spira Hosting

Inflectra News - Fri, 10/17/2014 - 01:00
Our partner PTA DATIS has just released a new service for hosting SpiraTest and SpiraTeam for customers in the European Union (EU). Customers looking for an EU-based hosting solution can learn more about the options at http://www.spirateam.de/
Categories: Vendor

Vector Software Offers Integration with Jama Software

Software Development Tools Directory - Thu, 10/16/2014 - 18:47
Vector Software, a provider of software solutions for embedded software quality, has announced integration today with Jama. This collaboration helps engineering and QA professionals boost software quality by using the VectorCAST™ test tool ...
Categories: Vendor

Microsoft Test Automation Workshop Powered by Ranorex and profi.com

Ranorex.com: Latest News - Thu, 10/16/2014 - 13:33
Learn more about test automation using Ranorex in combination with Microsoft tools.



Interested in this three-day German-speaking intensive workshop?
For all the details, please have a look at the workshop info flyer…
Categories: Vendor

Securitas Direct Will Be Able to Manage up to 100 Million Verisure Alarm Signals Per Day with Oracle Internet of Things Solution

Oracle Database News - Thu, 10/16/2014 - 13:00
Securitas Direct Will Be Able to Manage up to 100 Million Verisure Alarm Signals Per Day with Oracle Internet of Things SolutionOracle technology helps Securitas Direct improve service quality and diversify offerings by increasing speed and capacity at its processing center
REDWOOD SHORES, Calif. – October 16, 2014Summary

Securitas Direct, a leading supplier of safety and security solutions in Spain, Europe, and Latin America, has chosen Oracle hardware and software as the backbone for its main connections and processing signals center. With the Oracle Internet of Things (IoT) solution, Securitas Direct will be able to strengthen the quality of service, speed time to market for new products and services, and deliver an improved experience for its business and residential customers. The Oracle solution will allow Securitas Direct to manage as many as 100 million signals per day from different security devices. With Oracle, Securitas Direct migrated its legacy system to a scalable, integrated platform that can handle massive amounts of device data transforming it to immediate business value while providing centralized monitoring services from a hub in Spain to countries including Brazil, Chile, France, Italy, Peru, and Portugal.

New Facts Continuing its commitment to deliver the most innovative solutions for alarms and intelligent applications, Securitas Direct introduced the Verisure system, which enables customers to monitor security remotely via mobile applications. In order to develop the Verisure system and support future products and services related to the Internet of Things (IoT) and smart-home systems, Securitas Direct needed an integrated monitoring platform that could manage an increasing amount of data and communications originating from installed security equipment devices. With Oracle’s technology, the system can handle an exponential increase in recurrent communications between the alarm devices and the central monitoring hub. Using Oracle technology and services, Securitas Direct can scale to manage as many as 100 million signals per day from different security devices. With this next-generation platform, corporate centers from seven countries can obtain service through the systems that support the Central Monitoring Station. The new solution currently processes more than 2 million device alarm signals per day. By implementing the Oracle solutions, Securitas Direct has been able to reduce system latency of the alarm signal to response timeto mere seconds, while also improving the efficiency of the signals management system. Oracle’s technology will support Securitas Direct’s future business growth. Additionally, it will also help strengthen the quality of service for Securitas Direct’s home and business clients. Technical Description of the Oracle Solution Securitas Direct uses a wide range of Oracle technology, including Oracle Fusion Middleware, Oracle’s Sun x86 systems, and Oracle VM running on Oracle Linux. Specifically, the technology includes Oracle Database; Oracle SOA Suite; Oracle Event Processing; Oracle WebLogic Server 12c; Oracle Coherence 12c; Oracle JRockit Real Time; Java Platform, Enterprise Edition; Oracle VM for x86; and Oracle Linux. Using Oracle Fusion Middleware—Oracle Event Processing, Oracle Business Activity Monitoring, and Oracle Coherence—the company has been able to shorten the time to market for applications and services. For example, by analyzing the events that occur at home, such as movement detection and power failure, Securitas Direct has been able to speed response times to customer demands for new security features. With the implementation, the company also has improved the response time when an alert is received. Additionally, the solution has facilitated the launch of new products related to the Internet of Things and improved time to market for products and services in the new countries where the company operates. Securitas Direct replaced the previous solution with Oracle technology in two phases. First, the middleware base was created, and then the services were migrated one by one from the legacy system to the new platform without any interruption in service. With Oracle SOA Suite, Securitas Direct has been able to improve the customer experience for the services already provided to homeowners and businesses by making it possible for them to configure security remotely through mobile applications. Securitas Direct received the 2014 Oracle Excellence Award for Oracle Fusion Middleware Innovation: Service-Oriented-Architecture at Oracle OpenWorld 2014. Supporting Quote “Oracle solutions have helped us deliver on our commitment to providing the highest quality of service, ensuring the best experience for our customers, both homes and businesses, and getting into new areas with a time to market three times faster than before,” said David Martínez Álvarez, M2M platform manager, Securitas Direct España.Supporting Resources About Securitas Direct Join the Oracle SOA Suite communities on Facebook and Twitter Learn more about Oracle IoT solutions and follow us on TwitterAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

Contact Info

Nicole Maloney
Oracle
+1.650.506.0806
nicole.maloney@oracle.com

Drew Smith
Blanc & Otus
+1.415.856.5127
drew.smith@blancandotus.com

Categories: Database, Vendor

Axosoft Scrum

Software Development Tools Directory - Thu, 10/16/2014 - 10:34
Axosoft Scrum has the features Scrum teams need to collaborate better and ship software faster. its core tracking features help you record and manage key details. You can break down your backlog and organize user stories into short iterations. It ...
Categories: Vendor

Oracle Recognizes Marketing All-Stars at the 2014 Markie Awards

Oracle Database News - Thu, 10/16/2014 - 08:00
Oracle Recognizes Marketing All-Stars at the 2014 Markie AwardsAwards honor modern marketing excellence in 12 categories including the new Best Cross-Channel Marketing Program Modern Marketing Experience Europe, London, England – October 16, 2014News Summary

In today’s rapidly changing digital world marketers are faced with a host of new challenges when trying to build personalized relationships between ideal customers and brands. The 2014 Markie Awards recognize marketers who are overcoming these challenges and demonstrating leadership in their respective industries with creative, innovative, and effective campaigns that successfully utilize modern marketing techniques to deliver revenue to their companies’ bottom lines.

News Facts To promote best practices and celebrate the accomplishments of modern marketers in an ever-evolving industry, Oracle has announced the winners of the 2014 Markie Awards. Now in its eighth year, the Markie Awards is an annual event that recognizes outstanding achievements in marketing across 12 categories. This year, the European and North American Markie Awards were presented during Modern Marketing Experience Europe, presented by Oracle, in London, England, October 14–16. The 2014 Markie Awards featured several new categories to reflect the evolving marketing landscape, including: Best Cross-Channel Marketing Program, Best Data Orchestration, Best IT-Marketing Collaboration, Best Social Campaign, and Content Is King. The Markie Awards recognized top companies and leaders for creative, innovative, and effective modern marketing campaigns that delivered increased engagement, conversation, and ROI.Winners of the 2014 Markie Awards include: Best Cross-Channel Marketing Program: Tivoli Best Data Orchestration: FIS Best International Campaign: Exact Software Best IT-Marketing Collaboration: Rautaruukki Best Lead Nurturing Program: Cetera Financial Group Best Social Campaign: Marriott Rewards Content Is King: PetRelocation Extraordinary Email: B&Q Integration Innovation: Platts Metrics That Matter: AGCO Corporation Modern Marketing Leader of the Year: Lynn Lucas, Good Technology Most Creative Marketing Campaign: Thermo Fisher ScientificSupporting Quote “In what has proven to be yet another impressive year for marketers, it is remarkable to see what this group has been able to achieve,” said Kevin Akeroyd, general manager, Oracle Marketing Cloud. “Our winners for 2014 are setting the bar high, fully leveraging the most innovative marketing technologies to create customer-centric campaigns that deliver increased engagement, conversation, and ROI. Oracle is proud to recognize our winners for their outstanding achievements and their dedication to modern marketing.”Supporting Resources 2014 Markie Awards Modern Marketing Experience Europe Oracle Marketing Cloud Oracle Modern Marketing Blog Oracle Marketing Cloud Twitter Oracle Marketing Cloud LinkedInAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Jessica Elkus
Oracle

+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

JxDocument - Enrich your Java App with all the benefits from PDF documents!

Software Development Tools Directory - Wed, 10/15/2014 - 20:50
TeamDev announces the release of JxDocument — a brand new product, designed to make displaying PDF documents in Java apps as easy as a pie.
Categories: Vendor

Improve Product and Software Development by Integrating ALM and PLM (Part 1 of 4)

Polarion Software - Wed, 10/15/2014 - 17:32
Are you ready for a future (already here?) where software is a major innovation factor in product development? Polarion SVP Stefano Rizzo's new 4-part guide can help you get moving in the right direction.
Categories: Vendor

Customers Simplify Enterprise Planning with Oracle Planning and Budgeting Cloud Service

Oracle Database News - Wed, 10/15/2014 - 13:01
Customers Simplify Enterprise Planning with Oracle Planning and Budgeting Cloud Service More than 150 organizations depend on Oracle Cloud to streamline planning and forecastingRedwood Shores, CA – October 15, 2014News Summary

Global customers looking for world-class operational efficiencies are turning to Oracle Planning and Budgeting Cloud Service for simple, cost-effective performance management. Based on the company’s popular Oracle Hyperion Planning application, Oracle Planning and Budgeting Cloud Service is an enterprise performance management (EPM) solution that combines the power of enterprise planning and budgeting with the convenience of the cloud. Oracle Planning and Budgeting Cloud Service is part of Oracle Cloud.

News Facts Since its launch in February 2014, Oracle Planning and Budgeting Cloud Service has shown strong adoption worldwide, with more than 150 customers representing organizations of all sizes across the globe. Customers across a range of industries, including Shelf Drilling, Commune Hotels and Resorts, HMV Retail Ltd., Nutricia Advanced Medical Nutrition, Manhattan Beachwear, Communications Test Design, Inc., and Bournemouth Borough Council use Oracle Planning and Budgeting Cloud Service to simply and cost effectively streamline planning and forecasting processes. Driving alignment beyond the finance function, organizations are also adopting Oracle Planning and Budgeting Cloud Service to improve sales and operational forecasting and planning processes. Built on the agile forecasting, predictive planning, rich scenario analysis, and interactive dashboard capabilities of Oracle Hyperion Planning, the service ensures organizations benefit from cloud-optimized technology, including: First-in-class functionality: Built with the functionality of Oracle Hyperion Planning, including Oracle Essbase multidimensional analysis engine, workflow, and process management and additional prebuilt functionality, the new service enables users to simplify, standardize, and automate routine transactions while addressing planning and budgeting requirements. Through powerful predictive forecasting capabilities, users can also explore a range of outcomes and increase confidence in their budgets. Fast adoption: Its simple setup, built-in training, and minimal dependence on IT means business users can speed Oracle Planning and Budgeting Cloud Service deployment, with minimal CAPEX infrastructure investment. By leveraging familiar spreadsheet interfaces and mobile collaboration, customers are experiencing increased participation in the planning process. Flexible deployment models: Based on open standards, the service offers flexible deployment options that fit the needs of each business. Customers can develop and deploy new applications in the cloud, or use the cloud as a rapid development environment for on-premises application deployment. Customers also have the ability to move applications back and forth between Oracle Planning and Budgeting Cloud Service and Oracle Hyperion Planning on-premises offerings in a hybrid environment. Supporting Quotes “Customers want powerful planning and budgeting capabilities, but are increasingly looking for solutions that require less administration and lower infrastructure investment,” said Hari Sankar, vice president of product management at Oracle. “Oracle Planning and Budgeting Cloud Service presents a compelling business case for organizations of any size, in any industry, as evidenced by the tremendous adoption we’ve experienced thus far.” “Oracle Planning and Budgeting Cloud Service is very user friendly and intuitive, and will help reduce the manual work of maintaining spreadsheets so that we have more time to do useful analysis for the business,” said Tati Hartawan, financial controller, Nutricia Advance Medical Nutrition.  “Oracle Planning and Budgeting Cloud Service will enable us to significantly reduce the time and effort needed to perform our Daily P&L Forecasting Process, which is our most critical business management practice.  In addition, the real-time analytical data and comprehensive reporting that we can generate from the Oracle PBCS application will enable us to make timely and well-informed decisions in order to run our business better," said Paul Cardell, Vice President, Corporate Operations, CTDI.
Supporting Resources Oracle Planning and Budgeting Cloud Service Oracle Cloud Data Sheet: Oracle Planning and Budgeting Cloud Service Podcast: Oracle Planning and Budgeting Cloud Service Video: World-Class Planning with Oracle Planning and Budgeting Cloud White Paper: Accelerating EPM Deployment with Planning in the Cloud

Oracle Cloud Solutions

Oracle provides the industry’s broadest and most complete portfolio of public, private, and managed cloud offerings to offer customers the choice of deployment model. Oracle Cloud delivers a broad suite of public cloud services across data as a service, SaaS, PaaS, and IaaS. Oracle also provides a rich portfolio of products and managed cloud services to deliver enterprise private clouds.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

TrademarksOracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.Contact Info

Seema Kalra
Oracle

+1.650.506.2925

seema.kalra@oracle.com

Neil Desai

Blanc & Otus
+1.415.856.5150
ndesai@blancandotus.com

Categories: Database, Vendor

Oracle Enterprise Manager Enables Seamless IT Management and Visibility for IDEXX Laboratories

Oracle Database News - Wed, 10/15/2014 - 13:00
Oracle Enterprise Manager Enables Seamless IT Management and Visibility for IDEXX Laboratories Global leader in diagnostics and information technology solutions for animal health responds to IT issues faster with Oracle Enterprise Manager Redwood Shores, Calif. – October 15, 2014 News Summary

IDEXX Laboratories implemented Oracle Enterprise Manager to gain visibility into its technology environment. With the insight provided by Oracle Enterprise Manager, IDEXX has been able to identify the root cause of issues in its key systems significantly faster, enabling the company to redeploy resources to projects that enhance user experience and further company growth.

News Facts To increase operational efficiency and gain visibility across its Oracle technology stack, IDEXX Laboratories, a global leader in diagnostics and information technologies for animal health, has deployed Oracle Enterprise Manager 12c to monitor and manage its infrastructure. With Oracle Enterprise Manager, IDEXX manages more than 5,000 targets, including Oracle SOA Suite, Oracle Service Bus, Oracle WebLogic Server, Oracle Coherence caches, Oracle Database, and Oracle Exadata Database Machines. Oracle Enterprise Manager provides the IDEXX IT organization visibility into its environment and the ability to monitor, diagnose, and proactively address issues within its infrastructure. By helping IDEXX to more quickly identify the root cause of system issues, Oracle Enterprise Manager allows the IT department to address and solve problems with less down time, enhance service levels, and free up resources for other company projects. With Oracle Enterprise Manager, IDEXX IT has achieved a comprehensive view of the infrastructure supporting its key business services as well as the inter-dependencies within that infrastructure, allowing IT to support the business with greater efficiency. Supporting Quotes "The visibility Oracle Enterprise Manager provides has played an extremely critical role in optimizing our Oracle infrastructure,” said Brett Curtis, senior system administrator, IDEXX Laboratories. “By monitoring the various components within our environment and alerting us to issues before they become a problem, Oracle Enterprise Manager has enabled us to be more efficient while improving service levels.” “Oracle Enterprise Manager is providing us with an end-to-end tool for our entire Oracle environment, providing valuable insight into all layers of our Java-based applications running on Oracle WebLogic Server,” said Tracy Graff, senior manager, IT, IDEXX Laboratories. “Since implementing Oracle Enterprise Manager, we have been able to streamline troubleshooting efforts and identify the root cause in minutes or hours instead of days, saving us a significant amount of time.” Supporting Resources Video: IDEXX Delivering a Rock-Solid IT Platform Oracle Enterprise Manager 12c Oracle WebLogic Server Oracle Exadata Database Machine Oracle Coherence Oracle SOA Suite Follow Oracle Enterprise Manager on TwitterFacebookYouTube, LinkedInBlogAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center.  For more information about Oracle (NYSE:ORCL), visit www.oracle.com.

TrademarksOracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.Contact Info

Teri Whitaker
Oracle
+1.650.506.9914
teri.whitaker@oracle.com

Danielle Tarp
Blanc & Otus
+1.415.856.5182
dtarp@blancandotus.com

Categories: Database, Vendor

VisibleThread at the APMP 2014 Mid-Atlantic Conference

VisibleThread - Wed, 10/15/2014 - 12:59

APMP Capture & Business Development Conference 2014
Planning to attend the APMP 2014 Mid-Atlantic Conference?

Drop by our booth to see why 9 of the top 15 US government contractors use VisibleThread for Capture and Business Development.

Where and when:

Friday, November 21, 2014
Sheraton Premiere, Tysons Corner,
Vienna, VA, USA

See how to:
  • Make better bid / no-bid / teaming decisions.
  • Create a starter compliance matrix in under 3 minutes for any doc SOW, PWS or full RFP.
  • Validate that your ‘win themes / win strategies’ and ‘technical requirements’ are met in the proposal.
  • Measure the readability of your proposal, spotting wordy, difficult, or legally risky language.
More about the 2014 APMP-NCA Mid-Atlantic Conference & Expo

“The annual APMP-NCA Mid-Atlantic Conference & Expo is the largest gathering of industry professionals in the National Capital Area. Join hundreds of other proposal, bid, capture, BD, and graphics professionals for this event focused on training and increasing your win rates.”

More here: APMP 2014 Mid-Atlantic Conference

Categories: Vendor

Roadblocks to Enterprise Scrum Adoption

Intland Blog - Wed, 10/15/2014 - 12:28
In Part 1 of our Enterprise Scrum Series, entitled ’How to Adopt Scrum at Enterprise Level’, we talked about the additional Roles and Responsibilities required when scaling up Scrum for Enterprise use. The Enterprise Scrum Master has a difficult job
Categories: Vendor

Spring Tool Suite and Groovy/Grails Tool Suite 3.6.2 released

Software Development Tools Directory - Tue, 10/14/2014 - 16:41
I am happy to announce the new release of our Eclipse-based tooling today: The Spring Tool Suite (STS) 3.6.2 and the Groovy/Grails Tool Suite (GGTS) 3.6.2.
Categories: Vendor

AngularJS 1.3.0 Released

Software Development Tools Directory - Tue, 10/14/2014 - 16:39
After eight months of work, over two thousand commits, nineteen beta and six release candidates, AngularJS 1.3.0 has been finally release.
Categories: Vendor

Oracle and Forrester Study Demonstrates Business Impact of Modern Marketing Best Practices

Oracle Database News - Tue, 10/14/2014 - 15:35
Oracle and Forrester Study Demonstrates Business Impact of Modern Marketing Best PracticesStudy Shows Organizations that Embrace Modern Marketing Processes Outperform Competitors Across Key Business Performance Indicators Oracle Modern Marketing Experience Europe, London England –October 14, 2014News Summary

With the proliferation of social channels, mobile devices and new audience analytics techniques, marketers are now gaining valuable business insights from 3rd party data sources to prospect new audiences, personalize communications and drive revenue. This increase and maturation in data usage across various channels is driving the need to establish a more centralized and cost effective way to budget for and use external data across these growing channels. As part of Oracle Data as a Service (DaaS) for Marketing, Oracle today announced a new data subscription model that provides a centralized, cost-effective way to buy and use 3rd party marketing data to inform cross channel advertising and content. It is offered as a standalone data offering as well as to existing and new Oracle Marketing Cloud Data Management Platform customers.

News Facts To assess marketing maturity and demonstrate the business impact of modern marketing best practices, Oracle partnered with Forrester Consulting to conduct a global study of marketing decision makers. Published today, “Why You Need To Be A Modern Marketer: The Business Impact Of Marketing Maturity In The Age Of The Customer,” shows a strong correlation between modern marketing best practices and business success. The study surveyed 492 marketing decision-makers across a range of industries in the United States, United Kingdom, Germany and France, and found that organizations that embrace modern marketing processes outperform their non-modern marketing peers and competitors on key business performance indicators including: Revenue growth: 44 percent of modern marketers reported that their organization’s revenues exceeded their plan by 10 percent or more over the last 12 months, versus only 23 percent of their non-modern marketing peers. Market leadership: 94 percent of modern marketers reported they have some form of market leadership position, with 49 percent claiming that they are the sole market leaders. Workplace excellence: 71 percent of modern marketers claimed that they had received national recognition as a “best place to work” at least once in the past three years, compared with only 38 percent of novice marketers. The study defined “modern marketers” as marketers that use a combination of real-time predicative models and statistical techniques including intelligent targeting and cross-channel marketing attribution to ensure personalized customer engagement throughout each stage of the purchase journey.The State of Modern Marketing Despite a clear and measurable impact on revenue, many businesses have yet to adopt modern marketing best practices. In fact, only 11 percent of respondents were considered “Modern Marketers,” and most respondents were either identified as “Experienced” marketers (33 percent), “Discovery” marketers (41 percent) or “Novice” marketers (15 percent). To deliver on the full promise of customer centricity and achieve the business benefits of modern marketing many marketers still need to rethink: Customer conversion and acquisition: More than half of the respondents (52 percent) still focus marketing efforts on conventional conversion and customer acquisition processes, and only 17 percent of marketers extend activity to include lead scoring, nurturing, behavioral triggers and lead recycling. Customer communications: While marketers strive to enhance engagement, 57 percent still conduct mostly one-way, outbound communications, and only 11 percent say they engage in a real dialogue with customers at each stage of the buyer’s journey. Cross-channel integration: More than half of marketers (57 percent) admit their marketing infrastructure is separated by channel and lacks integration, and only 14 percent have standardized fully-integrated cross-channel marketing automation platforms.Modern Marketers Enhance Customer Centricity Through Data Modern marketers have made significant progress enhancing customer centricity through investments in data management technology. Key benefits achieved include: Real-time customer insights: 60 percent of modern marketers say that they’ve successfully combined – or are in the process of combining – real-time customer data with predictive models and statistical techniques to help engage customers in a digital dialogue and improve marketing effectiveness. Precise targeting: More than half (55 percent) have advanced beyond basic demographic and firmographic information to segment based on personal criteria and interests; 87 percent agreed that their messaging has become much more targeted towards specific segments, personas or client needs. Improved data quality: Almost 70 percent of modern marketers cited having formal, consistent data gathering techniques; 31 percent employ intelligent tracking based on real-time feedback and behavior tracking.Supporting Quote “To meet ever increasing demands, marketers need to be able to quickly and easily optimize the customer experience and execute marketing programs that have a measurable impact on revenue,” said Andrea Ward, VP of Marketing, Oracle Marketing Cloud. “The survey results indicate that most marketers understand the need to adopt modern marketing technology and best practices in order to meet these demands. While it is clear that many organizations have quite a way to go in their journey to modern marketing, the strong correlation between marketing maturity and business success clearly demonstrates how modern marketers can take on a more strategic and impactful role within their organizations.” Supporting Resources Oracle Marketing Cloud Forrester Consulting “Why You Need To Be A Modern Marketer: The Business impact Of Marketing Maturity In The Age Of The Customer” Oracle Modern Marketing Blog Oracle Marketing Cloud Twitter Oracle Marketing Cloud LinkedInAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Jessica Elkus
Oracle

+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

Oracle Data as a Service Helps Marketers Reduce Audience Data Costs By Up To 70 Percent

Oracle Database News - Tue, 10/14/2014 - 15:33
Oracle Data as a Service Helps Marketers Reduce Audience Data Costs By Up To 70 PercentNew Data Subscription Model for Oracle DaaS for Marketing Delivers Centralized, Cost-Effective Pricing Oracle Modern Marketing Experience Europe, London England –October 14, 2014News Summary

With the proliferation of social channels, mobile devices and new audience analytics techniques, marketers are now gaining valuable business insights from 3rd party data sources to prospect new audiences, personalize communications and drive revenue. This increase and maturation in data usage across various channels is driving the need to establish a more centralized and cost effective way to budget for and use external data across these growing channels. As part of Oracle Data as a Service (DaaS) for Marketing, Oracle today announced a new data subscription model that provides a centralized, cost-effective way to buy and use 3rd party marketing data to inform cross channel advertising and content. It is offered as a standalone data offering as well as to existing and new Oracle Marketing Cloud Data Management Platform customers.

News Facts To give marketers a centralized, cost-effective way to budget for and buy anonymous audience data, Oracle today announced a new data subscription model for Oracle Data as a Service (DaaS) for Marketing, a component of Oracle Data Cloud. The new subscription model is tailored to suit organizations that leverage audience data across multiple channels, and will help marketers control data costs, precisely target communications and deliver consistent messages to their audiences. To simplify the way marketers budget for and buy data, the pricing model is designed to provide cost consistency across a range of use cases, even during peak marketing periods, and can be easily upgraded to satisfy increased data demand. With the consistent month-to-month pricing delivered by Oracle DaaS for Marketing, customers can expect to reduce data costs by up to 70 percent after shifting from usage-based pricing models. Included in each subscription is access to Oracle DaaS for Marketing audience analytics tools to help marketers profile and grow their prospect pool, model site visitors, and guide audience definition and data buying decisions. With access to more than one billion profiles globally, Oracle DaaS gives marketers access to one of the world’s largest data marketplace and a diverse array of data across offline, online and mobile data sources. These provide valuable targeting signals including intent to purchase, B2B attributes, geographic, demographic, interest, lifestyle predictors, past purchases and branded data to define and reach both desktop and mobile audiences. Oracle also offers one of the industry’s largest ecosystem of activation partners, providing seamless integration to turn data into action across hundreds of applications and platforms for data-driven advertising and customer experiences across online, mobile, social and video. Oracle DaaS for Marketing subscription prices vary depending on the number of data categories and destinations where you want to use the data. Prices start from $800 per month. Oracle DaaS for Marketing is available as a standalone data offering and also comes pre-integrated with the Oracle Marketing Cloud data management platform.Supporting Quote “Today’s marketers are increasingly using external data to enhance targeting for more effective digital marketing campaigns,” said Omar Tawakol, general manager and group vice president, Oracle Data Cloud. “At the same time, marketers are looking for more efficient ways to buy data and gain access to high-quality external data assets. We’ve tailored our subscription options to give customers easy access to the right amount of data to enhance their marketing efforts.” Supporting Resources Oracle Data as a Service Oracle BlueKai Oracle Marketing Cloud Forrester Navigating the New Data Market Landscape Data-as-a-Service: the Next Step in the As-a-service Journey Data As A Service: Get More Data Value Without All The HeadachesAbout Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

Trademarks

Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

###

Jessica Elkus
Oracle


+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

Oracle Marketing Cloud Simplifies the Delivery of Personal and Contextual Customer Experiences

Oracle Database News - Tue, 10/14/2014 - 15:30
Oracle Marketing Cloud Simplifies the Delivery of Personal and Contextual Customer ExperiencesNew Release Ensures CMOs and Global Marketing Teams Do Not Have to Trade Power for Simplicity Oracle Modern Marketing Experience Europe, London England –October 14, 2014News Summary

Marketers face an increasingly complex balancing act as they try to deliver on the full promise of customer centricity. In fact, according to Accenture, 77 percent of marketers say it is essential or very important to deliver an effective customer experience for their company, but only 62 percent think they’re doing a good job. One reason for this is that marketers often don’t have the time or resources to devote to enhancing the customer experience as they struggle with complex, siloed, and ineffective marketing systems and data.

To simplify the marketer’s job and help organizations deliver on the full promise of customer centricity, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. The latest updates help marketers create ideal customers by delivering more personalized and contextual customer experiences, simplifying marketing management and making it quick and easy for marketers to take advantage of the industry’s most comprehensive marketing technology ecosystem.

News Facts Extending one of the industry’s most customer-centric, easy-to-use and enterprise-ready modern marketing platform, Oracle has introduced new features and enhancements to the Oracle Marketing Cloud. Key updates help CMOs and global marketing teams execute marketing campaigns that have a measurable impact on revenue by delivering more personalized and contextual customer experiences, simplifying marketing campaign management and extending the industry’s most comprehensive marketing technology ecosystem. The new features and enhancements are supported by further integrations across Oracle’s range of marketing solutions - which include Oracle Cross-Channel Marketing (Oracle Eloqua Marketing Cloud Service and Oracle Responsys Marketing Platform Cloud Service), Oracle Data Management Platform, Oracle Content Marketing and Oracle Social Marketing – and further reinforce Oracle Marketing Cloud’s position as the industry’s most comprehensive marketing platform.Increase customer-centricity and provide more contextual customer experiences Oracle Data Management Platform Integrations: This fall, Oracle will be releasing integrations between Oracle DMP and Cross-Channel B2B Marketing. Oracle Eloqua Marketing Cloud customers are able to seamlessly add campaign behavior data to their data management platform. This integration enables powerful campaign retargeting, cross-channel orchestration, campaign behavior audience insights, and look-alike modeling to find more ideal customers. Push campaign manager: Building on the ability to include push messaging as part of multi-stage, cross-channel orchestrations in Oracle Responsys Marketing Platform Cloud Service, a new push campaign manager provides enhanced tools for creating, personalizing and previewing push messages. A/B testing: To help modern marketers improve customer engagement and campaign performance, Oracle Eloqua Marketing Cloud Service now includes seamless integration of A/B testing functionality. To help marketers save time, this feature also includes automated testing and sending of the best performing emails. New B2B and finance audience data: To meet the increased demand for third-party business data for prospecting among B2B marketers, Oracle has formed an exclusive partnership with Madison Logic, bringing an additional B2B audience dataset on 100M+ anonymous business profiles to the Oracle Data Management Platform.  In addition, FinancialAudience™ partners with Oracle to bring over 30M profiles on financial audiences including active traders, financial advisors and wealth managers for cross-channel ad targeting, creative customization and site personalization.Leverage the power of the most integrated, open, global platform that scales for the enterprise Industry’s largest marketing technology ecosystem: New additions to the Oracle Marketing Cloud AppCloud (260 best-of-breed apps for marketers) and Oracle BlueKai Data Partner Program (200+ direct integrations) help marketers to more easily deliver cross-channel campaigns, capture and track the digital body language of prospects and customers, develop actionable insights, and extend the reach of marketing campaigns. Single sign-on support: Extending the rich enterprise functionality of the Marketing Cloud, Oracle Content Marketing now supports single sign-on, simplifying access control by allowing marketers to use their corporate logins. Content workflow enhancements: Building on the content workflow feature released by Oracle Content Marketing this summer, marketers are now able to create and customize content creation workflows, help to scale out content marketing activities throughout the enterprise. New REST APIs: By adding REST APIs for the most popular API functions within the Oracle Responsys Marketing Platform Cloud Service, Oracle is continuing to invest in an open platform by allowing customers and partners to provide powerful new customization and integrations into the enterprise and across other cloud software Seven New UI Localizations: To support the local demands of CMOs and global marketing teams, the Oracle Responsys Marketing Platform Cloud Service user interface has been translated into seven additional languages (French, Italian, Simplified Chinese, Traditional Chinese, Worldwide Spanish, Korean, and Russian). This adds to the 19 languages currently supported by the B2B Cross-Channel Marketing solution.Simplify marketing with new marketing management tools Mobile campaign manager: Marketers now have the ability to manage marketing campaigns from mobile devices with Oracle Eloqua Marketing Cloud Service. Key capabilities include viewing campaign information as well as activating and deactivating campaigns. Bulk self-service classification: To increase the speed and efficiency of managing first-party data taxonomy trees, Oracle Data Management Platform enables marketers to bulk create and edit multiple data categories at once. Marketers now have more control over managing their taxonomy, allowing for granular targeting and experimentation.Supporting Quote “Marketers face increasing complexity in almost all facets of their jobs and we believe they should not have to trade power for simplicity when choosing between different marketing technologies,” said John Stetic, group vice president, Products, Oracle Marketing Cloud. “With the new features and enhancements to the Oracle Marketing Cloud, we continue to help make the marketer’s life easier by simplifying the delivery of personal and contextual customer experiences. By further simplifying marketing processes and enabling marketers to deliver on the promise of true customer centricity, we are helping our customers execute marketing campaigns that have a measurable impact on revenue.” Supporting Resources Oracle Marketing Cloud Oracle Data Management Platform Oracle Eloqua Oracle Responsys Oracle Modern Marketing Blog Oracle Marketing Cloud Twitter Oracle Marketing Cloud LinkedIn Oracle Modern Marketing Experience Europe 2014About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit oracle.com.

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Jessica Elkus
Oracle

+1.415.278.5410
jessica.elkus@oracle.com

Simon Jones
Blanc & Otus
+1.415.856.5155
sjones@blancandotus.com

Categories: Database, Vendor

Polarion Partners With Siemens PLM Software For User Conference Keynote

Polarion Software - Tue, 10/14/2014 - 14:20
Polarion and Siemens team up for Keynote presentation at this year's Polarion Live user conference in Stuttgart.
Categories: Vendor