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iOS Instrumentation on Windows Machines Latest News - Thu, 03/19/2015 - 10:00
Ranorex 5.3 introduces a whole new process for instrumenting your iOS app directly on the Windows machine you are using for testing. OS X and Xcode are no longer required to instrument your apps – simply use the Ranorex Instrumentation Wizard to instrument your app under test whenever it is updated.

In addition to the simplified instrumentation, Ranorex 5.3 comes with a brand new service app for your iOS device under test. This service allows you to start and stop your instrumented apps via WiFi and gives an overview of instrumented apps as well as allowing logging for easier analysis of your app under test.

Start your iOS test automation now...
Categories: Vendor


Software Development Tools Directory - Thu, 03/19/2015 - 09:56
The Microsoft Build Engine is a platform for building applications. This engine, which is also known as MSBuild, provides an XML schema for a project file that controls how the build platform processes and builds software. Visual Studio uses MSBu ...
Categories: Vendor

Development with Agile, Waterfall and Agile Waterfall Hybrid

Intland Blog - Wed, 03/18/2015 - 23:14
Watch this webinar recording to learn about the fundamentals of Waterfall and Agile development, as well as the “Agifall” Hybrid solution that aims to combine the benefits of both approaches. After introducing both approaches, this webinar discusses the two most
Categories: Vendor

Development with Agile, Waterfall and Agile-Waterfall Hybrid

Intland Blog - Wed, 03/18/2015 - 17:00
What you can learn: In this webinar, you will get a chance to learn about the basics of the Waterfall and Agile frameworks of development, as well as the Agile-Waterfall Hybrid method that combines the benefits of both. We will
Categories: Vendor

DevOps and the Scaled Agile Framework (SAFe)

Intland Blog - Wed, 03/18/2015 - 11:00
The relationship between Agile and DevOps has been thoroughly discussed in our two-part series on DevOps (Part 1, Part 2). By now, you know that DevOps means the integration of the entire development lifecycle with the operations approach, to incorporate post-deployment
Categories: Vendor


Oracle Database News - Tue, 03/17/2015 - 21:51
TOTAL REVENUE UNCHANGED AT $9.3 BILLION BUT UP 6% IN CONSTANT CURRENCYTotal SaaS, PaaS and IaaS Cloud Revenue Up 29% to $527 Million and Up 33% in Constant CurrencyREDWOOD SHORES, Calif. – March 17, 2015

Oracle Corporation (NYSE: ORCL) today announced that fiscal 2015 Q3 Total Revenues were unchanged at $9.3 billion. The strengthening of the U.S. dollar compared to foreign currencies had a significant impact on results in the quarter. Without the strengthening of the U.S. dollar, Total Revenues would have been up 6% as measured in constant currency. Software and Cloud Revenues were up 1% to $7.2 billion, and up 7% in constant currency. Cloud software-as-a-service (SaaS) and platform-as-a-service (PaaS) grew 30% to $372 million, and grew 34% in constant currency. Hardware Systems Revenues were down 2% to $1.3 billion, but were up 5% in constant currency.

GAAP Operating Income was down 5% to $3.4 billion, and the GAAP operating margin was 36%. Non-GAAP Operating Income was down 4% to $4.2 billion, and the non-GAAP operating margin was 45%. Without the impact of the U.S. dollar strengthening compared to foreign currencies, GAAP Operating Income would have been up 4% and the operating margin would have been 37%, while non-GAAP Operating Income would have been up 4% and the operating margin would have been 46%. GAAP Net Income was down 3% to $2.5 billion while non-GAAP Net Income was down 1% to $3.1 billion. In constant currency, both GAAP and non-GAAP Net Income were up 7%. GAAP Earnings Per Share was $0.56, down 1%, while non-GAAP Earnings Per Share was $0.68, unchanged from last year. In constant currency, both GAAP and non-GAAP Earnings Per Share would have been up 9%.

Short-term Deferred revenue was $6.4 billion, up 6% in constant currency compared with a year ago. Operating cash flow on a trailing twelve-month basis was $14.5 billion.

“We beat the midpoint of my constant currency guidance on every single financial metric this past quarter,” said Oracle CEO, Safra Catz. “EPS was up 9%, Total Revenue was up 6%, Hardware Revenues were up 5%, Software and Cloud revenues were up 7%, and Total Cloud SaaS, PaaS and IaaS revenues were up 33%. Once you normalize for exchange rates, it was a very strong growth quarter for us.”

“In Q3, we sold nearly $200 million of new SaaS and PaaS business as measured in annual recurring revenue,” said Oracle CEO, Mark Hurd. “In Q4, we expect to sell over $300 million of new SaaS and PaaS annual recurring revenue. That means we have a real chance to sell more SaaS and PaaS new business this coming quarter than any other cloud services provider. I think our hyper-growth in the cloud comes as a big surprise to a lot of people.”

“We are well on our way to selling over $1 billion of new SaaS and PaaS business in calendar 2015,” said Oracle Chairman and CTO Larry Ellison. “ has announced that it also expects to add about $1 billion of new SaaS and PaaS business this year. So it’s going to be a close race who sells more in the cloud this year, us or them. Stay tuned.”

Oracle also announced that its Board of Directors declared a quarterly cash dividend of $0.15 per share of outstanding common stock, reflecting a 25% increase over the current quarterly dividend of $0.12. Larry Ellison, Oracle’s Chairman of the Board, Chief Technology Officer and largest stockholder, did not participate in the deliberation or the vote on this matter. This increased dividend will be paid to stockholders of record as of the close of business on April 7, 2015, with a payment date of April 28, 2015.

Q3 Fiscal 2015 Earnings Conference Call and Webcast

Oracle will hold a conference call and webcast today to discuss these results at 2:00 p.m. Pacific. You may listen to the call by dialing (816) 287-5563, Passcode: 425392. To access the live webcast of this event, please visit the Oracle Investor Relations website at In addition, Oracle’s Q3 results and Fiscal 2015 financial tables are available on the Oracle Investor Relations website.

A replay of the conference call will also be available by dialing (855) 859-2056 or (404) 537-3406, Pass Code: 2334187.

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE: ORCL), visit or contact Investor Relations at or (650) 506-4073.


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.

"Safe Harbor" Statement

Statements in this press release relating to Oracle's future plans, expectations, beliefs, intentions and prospects, including statements regarding our expectations of future revenues from our SaaS and PaaS business and the competitive landscape for such business, are "forward-looking statements" and are subject to material risks and uncertainties. Many factors could affect our current expectations and our actual results, and could cause actual results to differ materially. We presently consider the following to be among the important factors that could cause actual results to differ materially from expectations: (1) Economic, geopolitical and market conditions, including the continued slow economic recovery in the U.S. and other parts of the world, can adversely affect our business, results of operations and financial condition, including our revenue growth and profitability, which in turn could adversely affect our stock price. (2) We may fail to achieve our financial forecasts due to such factors as delays or size reductions in transactions, fewer large transactions in a particular quarter, fluctuations in currency exchange rates, delays in delivery of new products or releases or a decline in our renewal rates for support contracts. (3) Our cloud computing strategy, including our Oracle Cloud Software-as-a-Service, Platform-as-a-Service, Infrastructure-as-a-Service and our new Database as a Service offerings, may not be successful. (4) If we are unable to develop new or sufficiently differentiated products and services, or to enhance and improve our products and support services in a timely manner or to position and/or price our products and services to meet market demand, customers may not buy new software licenses, cloud software subscriptions or hardware systems products or purchase or renew support contracts. (5) Our international sales and operations subject us to additional risks that can adversely affect our operating results, including risks relating to foreign currency gains and losses. (6) If the security measures for our software, hardware, services or Oracle Cloud offerings are compromised or if such offerings contain significant coding, manufacturing or configuration errors, we may experience reputational harm, legal claims and financial exposure. (7) We have an active acquisition program and our acquisitions may not be successful, may involve unanticipated costs or other integration issues or may disrupt our existing operations. A detailed discussion of these factors and other risks that affect our business is contained in our SEC filings, including our most recent reports on Form 10-K and Form 10-Q, particularly under the heading "Risk Factors." Copies of these filings are available online from the SEC or by contacting Oracle Corporation's Investor Relations Department at (650) 506-4073 or by clicking on SEC Filings on Oracle’s Investor Relations website at All information set forth in this press release is current as of March 17, 2015. Oracle undertakes no duty to update any statement in light of new information or future events.

Contact Info

Ken Bond
Oracle Investor Relations

Deborah Hellinger
Oracle Corporate Communications

Categories: Database, Vendor

Sencha Merges Sencha Ext JS and Sencha Touch

Software Development Tools Directory - Tue, 03/17/2015 - 18:25
Sencha has announced that it has merged its flagship Sencha Ext JS and Sencha Touch web application development frameworks into Sencha Ext JS 6.0. The release is in response to growing demand from enterprise developers charged with extending web ...
Categories: Vendor

Birst Gets $65 Million New Financing

Software Development Tools Directory - Tue, 03/17/2015 - 18:18
Birst, a vendor of Cloud BI and Analytics, has announced $65 million in funding that will further drive the company's impressive growth and customer success. Wellington Management Company LLP led the investment round and was joined by all exi ...
Categories: Vendor

ZeroTurnaround Launches Free Optimizer for Eclipse

Software Development Tools Directory - Tue, 03/17/2015 - 18:08
ZeroTurnaround has announced the release of Optimizer for Eclipse, a free Eclipse plugin that detects and fixes common configuration issues faced by developers using the Eclipse Integrated Development Environment (IDE) to build software.
Categories: Vendor

Typesafe Launches ConductR to Simplify Operations for Reactive Systems

Software Development Tools Directory - Tue, 03/17/2015 - 17:55
Typesafe, provider of the world's leading Reactive platform and the company behind Play Framework, Akka, and Scala, today announced Typesafe ConductR -- the first system designed specifically for IT operations teams to deploy and manage Types ...
Categories: Vendor

ELEKS - New European Service Partner Latest News - Tue, 03/17/2015 - 10:25
As our customer base in Europe and especially the UK is constantly growing, we have an increasing demand for Ranorex consulting and implementation services. In order to ensure that our clients have the best in class service available, we have selected ELEKS as a Service Partner for the UK.

ELEKS is a global organization providing software engineering, technology consulting and quality assurance services. The company delivers innovative, reliable and award-winning solutions for the customers' unparalleled business growth to include Data Science, Mobility, Digital Production and Financial solutions. Since 1991, ELEKS software solutions have significantly contributed to the success of the company's customers, including Fortune 500 companies, and are recognized as a valuable part of international best practices.

Named a Top 100 Global Outsourcing Company by the International Association of Outsourcing Professionals® (IAOP®), ELEKS is a strategic partner with the proven ability to address the customers' most pressing needs. The company's delivery organization, consisting of approximately 1,000 professionals in Eastern Europe, is strengthened by a local presence in Europe and the UK.
Categories: Vendor

Progress Announces New Digital Marketing Command Center, Combining Telerik Sitefinity CMS and Sitefinity Digital Experience Cloud to Personalize the Customer Journey across Channels and Devices

Progress Software News - Tue, 03/17/2015 - 09:00
Progress Announces New Digital Marketing Command Center, Combining Telerik Sitefinity CMS and Sitefinity Digital Experience Cloud to Personalize the Customer Journey across Channels and Devices
Categories: Vendor

4 Step Guide to Open Source Security Triage

Black Duck Software Press Releases - Mon, 03/16/2015 - 20:39
*/ 4 Step Guide to Open Source Security Triage

Addressing the constantly-morphing landscape of open source security threats might seem like a never-ending process, but we’ll help you get started in four easy steps. 

Get this short guide to learn how to:

  • Find known vulnerabilities that may exist in our code base
  • Assess and prioritize remediation efforts 
  • Successfully triage the most critical open source-related security threats
*/ Start Securing Your Open Source Code! First Name * Last Name * Job Function * - Select -Business or Corporate DevelopmentConsultingCorporate StaffDevelopment or Engineering ManagementIT OperationsLegalOpen Source Advocacy or ManagementProduct ManagementRisk, Compliance, or Security ManagementSales or Sales EngineeringSoftware Developer or EngineeringSoftware ArchitectureSoftware Quality, Build, or ToolsOther Job Title Email Address * Business Phone Company * City Country AfghanistanÅland IslandsAlbaniaAlgeriaAmerican SamoaAndorraAngolaAnguillaAntarcticaAntigua and BarbudaArgentinaArmeniaArubaAustraliaAustriaAzerbaijanBahamasBahrainBangladeshBarbadosBelarusBelgiumBelizeBeninBermudaBhutanBoliviaBosnia and HerzegovinaBotswanaBouvet IslandBrazilBrit/Indian Ocean Terr.Brunei DarussalamBulgariaBurkina FasoBurundiCambodiaCameroonCanadaCape VerdeCayman IslandsCentral African RepublicChadChileChinaChristmas IslandCocos (Keeling) IslandsColombiaComorosCongoCongo, The Dem. Republic OfCook IslandsCosta RicaCôte D'IvoreCroatiaCubaCyprusCzech RepublicDenmarkDjiboutiDominicaDominican RepublicEcuadorEgyptEl SalvadorEquatorial GuineaEritreaEstoniaEthiopiaFalkland IslandsFaroe IslandsFijiFinlandFranceFrench GuianaFrench PolynesiaFrench Southern Terr.GabonGambiaGeorgiaGermanyGhanaGibraltarGreeceGreenlandGrenadaGuadeloupeGuamGuatemalaGuineaGuinea-BissauGuyanaHaitiHeard/McDonald Isls.HondurasHong KongHungaryIcelandIndiaIndonesiaIranIraqIrelandIsraelItalyJamaicaJapanJordanKazakhstanKenyaKiribatiKorea (North)Korea (South)KuwaitKyrgyzstanLaosLatviaLebanonLesothoLiberiaLibyaLiechtensteinLithuaniaLuxembourgMacauMacedoniaMadagascarMalawiMalaysiaMaldivesMaliMaltaMarshall IslandsMartiniqueMauritaniaMauritiusMayotteMexicoMicronesiaMoldovaMonacoMongoliaMontserratMoroccoMozambiqueMyanmarN. Mariana Isls.NamibiaNauruNepalNetherlandsNetherlands AntillesNew CaledoniaNew ZealandNicaraguaNigerNigeriaNiueNorfolk IslandNorwayOmanPakistanPalauPanamaPapua New GuineaParaguayPeruPhilippinesPitcairnPolandPortugalPuerto RicoQatarReunionRomaniaRussian FederationRwandaSaint Kitts and NevisSaint LuciaSamoaSan MarinoSao Tome/PrincipeSaudi ArabiaSenegalSerbia and MontenegroSeychellesSierra LeoneSingaporeSlovak RepublicSloveniaSolomon IslandsSomaliaSouth AfricaSpainSri LankaSt. HelenaSt. Pierre and MiquelonSt. Vincent and GrenadinesSudanSurinameSvalbard/Jan Mayen Isls.SwazilandSwedenSwitzerlandSyriaTaiwanTajikistanTanzaniaThailandTimor-LesteTogoTokelauTongaTrinidad and TobagoTunisiaTurkeyTurkmenistanTurks/Caicos Isls.TuvaluUgandaUkraineUnited Arab EmiratesUnited StatesUnited KingdomUS Minor Outlying Is.UruguayUzbekistanVanuatuVatican CityVenezuelaVietnamVirgin Islands (British)Virgin Islands (U.S.)Wallis/Futuna Isls.Western SaharaYemenZambiaZimbabwe Industry - None -Aerospace & DefenseAutomotiveComputer HardwareConsultingEducationElectronicsEnergyFinancialsGambling & GamingGovernmentHealth CareInsuranceLegalManufacturingMediaOtherRetailSemiconductorServicesSoftwareSystem IntegratorTelecommunicationTransportation State or Province - None -AlabamaAlaskaArizonaArkansasCaliforniaColoradoConnecticutDelawareDistrict of ColumbiaFloridaGeorgiaHawaiiIdahoIllinoisIndianaIowaKansasKentuckyLouisianaMaineMarylandMassachusettsMichiganMinnesotaMississippiMissouriMontanaNebraskaNevadaNew HampshireNew JerseyNew MexicoNew YorkNorth CarolinaNorth DakotaOhioOklahomaOregonPennsylvaniaRhode IslandSouth CarolinaSouth DakotaTennesseeTexasUtahVermontVirginiaWashingtonWest VirginiaWisconsinWyoming ----------AlbertaManitobaBritish ColumbiaNew BrunswickNewfoundland and LabradorNova ScotiaNorthwest TerritoriesNunavutOntarioPrince Edward IslandQuebecSaskatchewanYukon Territory Canada Residents Please provide your consent to continue to receive educational content, event invitations and other information and communications that you currently receive from Black Duck.

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Behind The Scenes SF Campaign ID Doc Name Asset Value Asset Type Lead Segment *"); jQuery("div#webform-component-province label.control-label").append("*"); jQuery("select#edit-submitted-state-or-province").addClass("required"); // Only display State when US or CA chosen jQuery("select#edit-submitted-country") .change(function () { var cntry = jQuery("select#edit-submitted-country").val(); if(cntry == "United States" || cntry=="Canada" ){ jQuery("div#webform-component-state-or-province").slideDown(); } else { jQuery("div#webform-component-state-or-province").slideUp(); } if(cntry=="Canada"){ jQuery("fieldset#webform-component-canada-residents").slideDown(); } else { jQuery("fieldset#webform-component-canada-residents").slideUp(); } }) // Only display Title if Job Function is Other jQuery("select#edit-submitted-job-function") .change(function () { var jf = jQuery("select#edit-submitted-job-function").val(); if(jf == "Other"){ jQuery("div#webform-component-title").slideDown(); } else { jQuery("div#webform-component-title").slideUp(); } }) .change(); // Prepopulate fields from cookies if available jQuery("input#edit-submitted-c-firstname").val(jQuery.cookie('epv-firstname')); jQuery("input#edit-submitted-c-lastname").val(jQuery.cookie('epv-lastname')); jQuery("select#edit-submitted-job-function").val(jQuery.cookie('epv-job-function')); jQuery("input#edit-submitted-c-emailaddress").val(jQuery.cookie('epv-emailaddress')); jQuery("input#edit-submitted-business-phone").val(jQuery.cookie('epv-business-phone')); jQuery("input#edit-submitted-company").val(jQuery.cookie('epv-company')); jQuery("input#edit-submitted-city").val(jQuery.cookie('epv-city')); jQuery("select#edit-submitted-country").val(jQuery.cookie('epv-country')); jQuery("select#edit-submitted-industry").val(jQuery.cookie('epv-industry')); jQuery("select#edit-submitted-state-or-province").val(jQuery.cookie('epv-state-or-province')); jQuery("select#edit-submitted-does-your-organization-develop-software-using-open-source-components").val(jQuery.cookie('epv-using-open-source')); jQuery("select#edit-submitted-how-many-software-developers-are-within-your-entire-organization").val(jQuery.cookie('epv-how-many-developers')); jQuery("input#edit-submitted-contact-immediately-1").val(jQuery.cookie('epv-contact-immediately')); jQuery("input#edit-submitted-opt-out-1").val(jQuery.cookie('epv-opt-out')); jQuery("input#edit-submitted-canada-residents-casl-subscribe-1").val(jQuery.cookie('epv-casl-subscribe')); // Set Cookies jQuery("button#edit-submit").click(function(){ jQuery.cookie('epv-firstname',jQuery("input#edit-submitted-c-firstname").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-lastname',jQuery("input#edit-submitted-c-lastname").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-job-function',jQuery("select#edit-submitted-job-function").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-emailaddress',jQuery("input#edit-submitted-c-emailaddress").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-business-phone',jQuery("input#edit-submitted-business-phone").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-company',jQuery("input#edit-submitted-company").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-city',jQuery("input#edit-submitted-city").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-country',jQuery("select#edit-submitted-country").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-industry',jQuery("select#edit-submitted-industry").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-state-or-province',jQuery("select#edit-submitted-state-or-province").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-using-open-source',jQuery("select#edit-submitted-does-your-organization-develop-software-using-open-source-components").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-how-many-developers',jQuery("select#edit-submitted-how-many-software-developers-are-within-your-entire-organization").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-contact-immediately',jQuery("input#edit-submitted-contact-immediately-1").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-opt-out',jQuery("input#edit-submitted-opt-out-1").val(),{ expires: 365, path: '/'}); jQuery.cookie('epv-casl-subscribe',jQuery("input#edit-submitted-canada-residents-casl-subscribe-1").val(),{ expires: 365, path: '/'}); }); }); //--> Get the Free Guide
Categories: Vendor

Snap CI

Software Development Tools Directory - Mon, 03/16/2015 - 16:39
Snap CI is a hosted continuous integration and continuous delivery service.
Categories: Vendor


Software Development Tools Directory - Mon, 03/16/2015 - 16:36
lodash is a JavaScript utility library delivering consistency, modularity, performance, & extras
Categories: Vendor

Say Hello to These .NET Developers

We cannot say it enough. Our .NET family of developers is pretty awesome. We continually meet new people everyday that continue to impress and amaze us. Here are two members of the .NET developer and NCover community that we would like to introduce you to.

Paul Hacker

ncover_mvp_paul_hacker_twitterPaul Hacker has over 10 years of application architecture, design, development, and management expertise in Microsoft technologies. His strong technical aptitude, excellent communication skills, and dedicated work ethic have enabled him to drive and deliver successful projects and solutions to clients.

Paul has a depth of experience in ALM, Process Improvement, and Team Foundation Server. Having distinguished himself as a leader in the IT industry he has been awarded the distinction of Microsoft MVP in the ALM category every year since 2006.

Over the years Paul has proven his expertise in Application Lifecycle Management and has demonstrated his professionalism and commitment to the continuous process of managing the life of an application through governance, development and maintenance. Keep up with him on his blog or follow him on twitter @pjhacker

Shannon Deminick

ncover_mvp_shannon_deminick_twitterShannon has a passion for development, he does it for work and for fun. He started developing as a teenager when the interwebs were becoming cool (MIRC was the thing to do), and has been specializing in web development since he left college over a decade ago.

During the day, he is a full time developer for Umbraco, working on the core development team for about 5 years. For the 5 years previous to starting at Umbraco HQ, he worked as the Technical Director for TheFARM Digital in Sydney, Australia. Some other open source projects he’s started are: Articulate – blogging, Examine – search engine, ClientDependency – web resource management and uComponents – plugins for Umbraco. He is also a Microsoft MVP.

During his free time (besides doing more developing), he loves to surf, travel, relax and generally just like to hang out with good friends. Keep up with his adventures on his blog or on twitter @Shazwazza.

The post Say Hello to These .NET Developers appeared first on NCover.

Categories: Vendor

REConf 2015: Focus on Requirements Engineering and Requirements Management

Intland Blog - Mon, 03/16/2015 - 13:25
Requirements Engineering (RE) has a significant role in managing and documenting software requirements and in improving products development when used correctly. REConf 2015 focuses on how requirements management and requirements engineering can help you to improve the product development process.
Categories: Vendor

Oracle Marketing Cloud Helps Higher Education Institutions Improve Student Engagement and Retention

Oracle Database News - Mon, 03/16/2015 - 13:00
Oracle Marketing Cloud Helps Higher Education Institutions Improve Student Engagement and RetentionNew industry-specific solution helps marketers in higher education institutions enhance outreach to drive greater student success

ALLIANCE 2015 CONFERENCE, Nashville, Tenn. – March 16, 2015 – To help higher education institutions enhance student engagement and retention, Oracle today announced Oracle Marketing Cloud for student engagement. The scalable, industry-specific solution is designed to help marketers in higher education institutions of all sizes improve student success by enhancing targeting and engagement, and improving orchestration of student marketing efforts across multiple channels.

Higher education institutions are going through a rapid transformation that is influenced by changes in government and shifting student expectations. These changes combined with increased competition for enrollment, increasing dropout rates and new funding criteria make it more important than ever for higher education institutions to implement marketing programs that can both attract and retain students and engage alumni.

The new Oracle Marketing Cloud for student engagement solution provides advanced targeting and segmentation capabilities that help marketers in higher education institutions address these challenges and deliver the right messages to the right students at the right time. The scalable solution features pre-built data models and customized campaign templates (based on industry best practices) focused on student outreach and retention that help marketers rapidly deploy effective student-centric multi-channel campaigns.

“We are using Oracle Marketing Cloud to engage our large and diverse student and alumni base with highly targeted campaigns,” said Jessica Stutt, marketing automation specialist, University of New Brunswick. “Since implementing Oracle Marketing Cloud, we’ve been able to convince more and more stakeholders that segmenting and targeting is much better than batch-and-blast. We’re now seeing average open rates of 39 percent – and we’ve only just begun.”

“The higher education landscape is rapidly transforming, thanks in part to shifting student demographics, diminishing enrollment, raising expectations, escalating dropout rates, and new funding criteria imposed by local governments,” said Mark Armstrong, vice president, Oracle Higher Education. “At Oracle, we are committed to leveraging our extensive insights across a range of verticals to deliver the industry-specific, multi-channel marketing solutions that reduce marketing complexity and enable more effective and meaningful audience engagements.”

To enable greater insights, Oracle Marketing Cloud for student engagement easily integrates with Oracle’s Content Marketing, Social Relationship Management (SRM), Customer Relationship Management (CRM) and AppCloud solutions, delivering the most complete view of each student.

“By leveraging Oracle Marketing Cloud for Student Engagement, higher education institutions can build a stronger student experience by managing every interaction in their journey across channels and devices,” said Jason Rushforth, vice president, Industry Solutions & Emerging Channels, Oracle Marketing Cloud. “Oracle Marketing Cloud for student engagement is yet another example how Oracle uses its expertise to help solve complex industry-specific marketing challenges.”

Key benefits include:

Oracle Marketing Cloud for student engagement helps higher education institutions to:

Build stronger student experiences: By managing every interaction in students’ higher education journey across channels and devices, the new solution helps higher education institutions to shift the focus from managing transactions to building student relationships, resulting in improved outreach, retention, and student success. Increase student engagement: By delivering timely and relevant content that prompts students to take action and stay engaged, the new solution increases the chances of students staying on track, achieving greater performance and reaching their academic goals. Manage multi-channel interactions: By enabling higher education institutions to provide a cohesive, personalized, and multi-channel student experience, the new solution helps optimize operational efficiency and institutional performance, improve recruitment effectiveness, and further enhance student engagement.

Oracle Marketing Cloud for Student Engagement is one of the capabilities within Oracle Student Cloud, a complete, modern student solution designed to meet the needs of 21st century education, and adds further depth to Oracle’s portfolio of industry-specific marketing solutions.

Oracle Marketing Cloud now has industry-specific marketing solutions for higher education, manufacturing, wealth management, insurance, asset management, sports, entertainment, nonprofits, and life sciences. Each industry product is developed with the industry user in mind, incorporating marketing, content, and data analysis best practices.

Additional Information Learn more about Oracle’s complete Higher Education Solutions. Learn more about Oracle Marketing Cloud Industry Solutions, including Oracle Marketing Cloud for student engagement. Learn more about Oracle Marketing Cloud by following us on Twitter and Facebook and reading our Modern Marketing blog.About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Danielle Cormier-Smith


Simon Jones
Blanc & Otus

Categories: Database, Vendor

Oracle Data as a Service for Marketing Connects B2B Marketers with Millions of Business Professionals and Decision-Makers

Oracle Database News - Mon, 03/16/2015 - 13:00
Oracle Data as a Service for Marketing Connects B2B Marketers with Millions of Business Professionals and Decision-Makers300 million anonymous audience profiles and 100 million known professional contacts help marketers prospect across e-mail and digital media channels

Redwood Shores, Calif. and SXSW, Austin, TX – March 16, 2015 – Business-to-business (B2B) marketers must constantly reach new audiences in order to increase the number of sales leads and opportunities to drive sales conversion. Their challenge is to efficiently target qualified audiences while not wasting impressions and dollars on businesses or people who are not qualified buyers. To help marketers identify, qualify, and target new professional audiences with more relevant cross-channel messages, Oracle today extended Oracle Data as a Service for Marketing (Oracle DaaS for Marketing) with the release of a comprehensive B2B data set for smarter prospecting. The offering spans anonymous audience data for digital media targeting as well as known profile and business data for database enrichment and e-mail prospecting.

“Data targeting is no longer a strategy employed only by consumer marketing professionals,” said Omar Tawakol, senior vice president and general manager, Oracle Data Cloud. “By bringing data as a service to marketers, we are providing a new world of external data that enables targeting accuracy and scale to every B2B interaction.”

As part of Oracle Data Cloud and reflecting Oracle’s commitment to deliver DaaS to power smarter marketing decisions, the B2B audience data set was developed in collaboration with some of the biggest B2B data providers, including Dun & Bradstreet and Madison Logic, to meet the increased demand for third-party business data among B2B marketers.

B2B marketers can now access 300 million anonymous business profiles from Oracle BlueKai Audience Data Marketplace or through Oracle Data Management Platform, part of Oracle Marketing Cloud, to help identify their ideal audience and enhance their media efforts with targeting precision and scale. The data set includes more than 200 targeting attributes, including granular targeting against company age, size, industry, sales volume, employee type, role, and more.

In addition, Oracle Marketing Cloud customers and other B2B marketers looking to tap into new prospecting lists for e-mail campaigns, database cleansing, or profile enrichment can now access such data from a self-service DaaS interface. They can easily build net-new account and contact prospecting lists leveraging Dun & Bradstreet’s trusted source of more than 240 million companies, create a more complete profile of target accounts and decision-makers including social attributes, and enrich existing databases with information on more than 100 million US contacts.

This combination of known and anonymous B2B data arms marketers with comprehensive information to better target and provide a consistent experience across e-mail, paid media, and personalization efforts for online, video, and social platforms.

To help ensure the data is actionable into all marketing channels, Oracle DaaS offerings are available across the largest ad technology partners via Oracle BlueKai Audience Data Marketplace Data as a Service as well as through Oracle Applications Cloud solutions, including Oracle Marketing Cloud and Oracle Sales Cloud.

Additional Information Learn more about Oracle Data Cloud by following us on Twitter and reading our blog. Learn more about Oracle Marketing Cloud by following us on Twitter and Facebook and reading our Modern Marketing blog. Learn more about available B2B audience data to power smarter media and personalization. Learn more about available B2B known data here. About Oracle

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Danielle Cormier-Smith


Simon Jones
Blanc & Otus

Categories: Database, Vendor

Ohio County Deploys Oracle Communications Solution to Launch Secure, Reliable Emergency Calling System

Oracle Database News - Mon, 03/16/2015 - 13:00
Ohio County Deploys Oracle Communications Solution to Launch Secure, Reliable Emergency Calling SystemDeveloped by partner General Dynamics Information Technology and leveraging a solution from Oracle Communications, the new 911 system provides Morgan County first responders with more-precise information on a secure, IP-based systemREDWOOD SHORES, Calif. – March 16, 2015

IP communications technology is quickly advancing, and one sector taking advantage of the progress is government. Recognizing the untapped potential for emergency systems, Morgan County, Ohio, deployed Next Generation 9-1-1 (NG9-1-1), which was developed by General Dynamics Information Technology in July 2014 and uses an Oracle Communications solution. The new system will enhance public safety by improving communications among responders, dispatchers, and agencies. And, with the Oracle Communications solution in place, the IP-based system will be highly available and secure, allowing Morgan County to enjoy all the benefits of a state-of-the-art, IP-based emergency calling system without compromising service quality or availability.

“Our constituents depend on us to provide emergency calling services that are both reliable and secure. Working with the General Dynamics team and leveraging an Oracle Communications solution, we were able to launch a new 911 system that takes advantage of the latest IP communications technology and still maintains the reliability of our legacy system. The General Dynamics deployment of our NG9-1-1 system with Oracle Communications technology gave us the best of both worlds, and most importantly, gave our constituents even more peace of mind that Morgan County is focused on their safety,” said David Bailey, 911 coordinator, Morgan County, Ohio.

Morgan County is one of the first municipalities in the country to deploy NG9-1-1. This move from a legacy Enhanced 911 calling system was supported by General Dynamics and allows the county to receive emergency service requests from public networks using a variety of devices and communication methods including voice, messaging, and video.

To protect and control this new IP-based communications infrastructure, the emergency system was implemented alongside Oracle Communications Session Border Controller, which delivers service reliability comparable to the legacy public switched telephone networks. The Oracle solution mitigates denial-of-service attacks and service overloads and routes sessions around equipment or trunk failures, enabling highly secure, reliable, and scalable communications services.

“With the new IP-based technology available today, the potential is huge for the public sector, but it’s critical to incorporate the right security and reliability safeguards as well. Morgan County definitely struck the right balance with its new NG9-1-1 system. Oracle Communications is proud to be a part of their success, helping to ensure that the system is secure, reliable, and scalable,” said Steve Aulds, vice president of product development, Oracle Communications.

The Oracle Communications technology described here is on display at Enterprise Connect 2015 in Oracle Communications booth 321.

Additionally, speakers from Morgan County and General Dynamics Information Technology will discuss the topic of modern emergency communications systems at Oracle Industry Connect 2015, March 25 through 26, in Washington DC. The session, “The State of 911: The Next Generation,” will take place on Thursday, March 26, from 10:45 a.m. to 11:30 a.m. in the Oracle Communications track at this collaborative, cross-industry event.

Additional Information

To learn more about Oracle Communications for enterprise communications and more, please connect on Twitter @OracleComms and at

About Oracle

Oracle engineers hardware and software to work together in the cloud and in your data center. For more information about Oracle (NYSE:ORCL), visit

About General Dynamics Information Technology

General Dynamics Information Technology is a Gold-level member of Oracle PartnerNetwork. For more information about General Dynamics Information Technology, please visit


Oracle and Java are registered trademarks of Oracle and/or its affiliates. Other names may be trademarks of their respective owners.


Kaitlin McCready

Lisa Fisher
O’Keeffe & Company
+1.703.883.9000, x156

Categories: Database, Vendor